A major part of SEO [search engine optimization] is building the number of inbound links that point to a brand’s web site.
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Toronto, Canada (PRWEB) May 30, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces the top mistakes to avoid when making an infographic.
“A major part of SEO [search engine optimization] is building the number of inbound links that point to a brand’s web site. When a search engine finds fresh content with a lot of links, it concludes the site provides quality information and should be rewarded with a high ranking,” says Nadia Iaboni, Business Solutions Manager at Numero Uno Web Solutions. “To rank higher on search engines, web sites need to provide users with fresh, quality content they’ll want to share with others, including blogs, articles, and infographics.”
Instead of confusing readers with a large block of copy or statistics, it can be quicker and easier to communicate a story visually. An infographic can simplify a complex story using graphics and statistics. On top of that, recent search engine algorithm changes now allow infographics to be scanned for SEO keywords.
Regardless of the brand, products or services, there is always a way to visually tell a story that is relevant to the business, according to Iaboni. That said, for an infographic to be discoverable and shareable, it has to be original, and contain relevant brand specific information. Not everyone is a writer and graphic artist; as a result, there are a number of pitfalls that brands should avoid if they want to make a successful infographic.
“A lot of online marketing firms forget that an infographic is more image- than word-based. Far too many infographics fail to resonate with readers, because they contain too much copy; just 30% of an infographic should be copy—the rest should be images,” Iaboni observes. “At the same time, it’s important to use high-quality images. Or, better yet, create original images, charts, and diagrams.”
“Another mistake some online SEO companies make is forgetting to market the infographic. To increase the odds of an infographic getting discovered, it has to be posted on different sites and various social media platforms. Brands also tend to forget that infographics are interactive. To help an infographic gain traction, businesses have to engage with the comments,” Iaboni notes. “Infographics are not easy to create or market. But they can pay off with more views, shares, and links than the average article.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms, due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your business’ search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).