(Vocus) September 2, 2009
Malaysia has once again made headlines by winning the much-coveted Pacific Asia Travel Association (PATA) Grand Award in the Heritage category and two prestigious PATA Gold Awards in the Marketing Media and Education & Training categories.
The Grand Award winner in the Heritage category, Temple Tree, Langkawi, is a concept hotel that promotes a truly Malaysian holiday experience. It houses several restored and unique antique homes that represent Malaysia's various cultures including Malay, Chinese, Indian, Eurasian and Arab. Profits from the resort also help to fund LASSie (Langkawi Animal Shelter and Sanctuary Foundation)which rehabilitates and cares for neglected and abused cats and dogs.
The 'Malaysia: Truly Asia - Truly More With Every Visit. It Must Be Malaysia' campaign clinched the Gold Award in the Marketing Media - Travel Advertisement Print Media category. The winning campaign, an evolution from the original 'Malaysia Truly Asia' concept, aimed to target repeat travelers to Malaysia, offering more experience and value with every visit.
The Frangipani Langkawi Resort & Spa, took home the Gold Award in the Environmental Education Program category, for their on-site Environmental Education program.
This year's PATA Gold Awards program has attracted a total of 236 entries from 120 organizations worldwide. Although the winners have been selected, the presentation of the PATA Gold Awards 2009 will only be held during the PATA Travel Mart 2009 in Hangzhou, China, September 25, 2009.
PATA is the region's leading travel trade association, based in Bangkok. Its goal is to help members develop and increase business opportunities through a wide array of products, such as events, market intelligence, communications, networking and industry-wide recognition and exposure through the PATA brand.
The PATA Gold Awards recognizes exceptional achievement in a variety of endeavors, bringing acclaim to the best that Asia Pacific's travel industry has to offer. This year, the awards recognized the achievements of 24 separate organizations and individuals. Entries were judged by travel industry experts.
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