Boh and Yeo's Add 'UMMPH' to Teh-O-Ais

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A new alliance gives a refreshing spin to an authentically Malaysian beverage

Malaysian BOH Teh-O-Ais

We are truly pleased to collaborate with BOH, another well established Malaysian brand, to offer a bona fide local drink that will no doubt appeal to Malaysians of all ages anywhere and anytime of the day

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Picture this. Dining tables by the roadside of corner restaurants filled with adults engrossed in their own friendly chatter. While there are some who are simply enjoying their favourite Malaysian meal as they gleefully set their sights on the wall-mounted plasma TV. In all that pandemonium of noise, waiters meander attentively through the crowd taking orders and serving drinks. Sounds all too familiar? Yes, this is a typical scenario at a 'mamak' restaurant in Malaysia.

Take a closer look at each table and you will notice one common beverage that is ubiquitous. As a true-blue Malaysian, you've guessed it right! Our local teh is still the "must-have" drink at all 'mamak' restaurants.

In keeping with this innately Malaysian tradition, BOH Plantations Sdn Bhd (BOH) and Yeo Hiap Seng (Malaysia) Berhad (Yeo's) has launched the authentically Malaysian beverage, BOH Teh-O-Ais (BOH Iced Tea), in a ready-to-drink form.

BOH and Yeo's, two of Malaysia's most well respected brands, have joined forces to manufacture, market and distribute BOH Teh-O-Ais. Synonymous with the Malaysian culture, BOH Teh-O-Ais is set to become the preferred choice of beverage with friends and family anytime and anywhere!

"We are truly pleased to collaborate with BOH, another well established Malaysian brand, to offer a bona fide local drink that will no doubt appeal to Malaysians of all ages anywhere and anytime of the day," said Ow.
"Drinking tea at the local mamak stalls or just about anywhere has indeed become a way of life for Malaysians. We are confident that the new convenient ready-to-drink BOH Teh-O-Ais will provide consumers' with choices to suit their taste buds through its refreshing variants.

Ow explained, "The alliance between BOH and Yeo's is especially significant as this is the first time that both companies with strong legacies are forming a strategic alliance. We are two homegrown companies with a proud and long standing history of tradition and a wealth of experience. Yeo's is over a hundred years old whilst BOH is 80 years old. We are not just another brand. We are a trusted mark well-known to consumers in Malaysia and throughout the world."

Russell said, "It is with great enthusiasm and pride that BOH enters into this alliance with Yeo Hiap Seng, another Malaysian brand of iconic status and a recognized leader in the ready-to-drink beverage segment. This alliance is a strategic decision by both parties to draw on the strengths and competencies of each Company to mitigate the risks of entry into a highly competitive marketplace.

"Once again, BOH is pleased to share the 'Ummph' by offering a Malaysian favorite drink which delivers on taste, yet has the accessibility and convenience of a ready-to-drink form. We have ensured only the best ingredients are used so that Malaysians can enjoy a healthy beverage with all the natural goodness of tea fused with real honey," added Russell.

BOH Teh-O-Ais is made from freshly brewed homegrown tea from Cameron Highlands and fused with real honey, making it a truly refreshing drink. Served chilled, the beverage is the perfect thirst quencher for hot Malaysian days! To top it all, it is packed in vibrant orange coloured 300ml cans and 200 ml tetra brik packs to fit the fast paced lifestyle of Malaysians.
Available in three flavors, BOH Teh-O-Ais is guaranteed to make everyone crave for more. For those seeking the pure natural goodness of tea and honey, there is the Teh-O-Ais Original. If tangy drinks add zest to your day, then try the Teh-O-Ais Lemon. Teh-O-Ais Passion Fruit on the other hand is like having a juicy fruit in your mouth!

For a truly Malaysian and thirst-quenching drink, head down to your nearest store and try BOH's latest tasty treat! The BOH Teh-O-Ais range can be found at all leading hypermarkets and stores in Malaysia.) March 16, 2009 -- Picture this. Dining tables by the roadside of corner restaurants filled with adults engrossed in their own friendly chatter. While there are some who are simply enjoying their favourite Malaysian meal as they gleefully set their sights on the wall-mounted plasma TV. In all that pandemonium of noise, waiters meander attentively through the crowd taking orders and serving drinks. Sounds all too familiar? Yes, this is a typical scenario at a 'mamak' restaurant in Malaysia.

Take a closer look at each table and you will notice one common beverage that is ubiquitous. As a true-blue Malaysian, you've guessed it right! Our local teh is still the "must-have" drink at all 'mamak' restaurants.

In keeping with this innately Malaysian tradition, BOH Plantations Sdn Bhd (BOH) and Yeo Hiap Seng (Malaysia) Berhad (Yeo's) has launched the authentically Malaysian beverage, BOH Teh-O-Ais (BOH Iced Tea), in a ready-to-drink form.

BOH and Yeo's, two of Malaysia's most well respected brands, have joined forces to manufacture, market and distribute BOH Teh-O-Ais. Synonymous with the Malaysian culture, BOH Teh-O-Ais is set to become the preferred choice of beverage with friends and family anytime and anywhere!

"We are truly pleased to collaborate with BOH, another well established Malaysian brand, to offer a bona fide local drink that will no doubt appeal to Malaysians of all ages anywhere and anytime of the day," said Ow.
"Drinking tea at the local mamak stalls or just about anywhere has indeed become a way of life for Malaysians. We are confident that the new convenient ready-to-drink BOH Teh-O-Ais will provide consumers' with choices to suit their taste buds through its refreshing variants.

Ow explained, "The alliance between BOH and Yeo's is especially significant as this is the first time that both companies with strong legacies are forming a strategic alliance. We are two homegrown companies with a proud and long standing history of tradition and a wealth of experience. Yeo's is over a hundred years old whilst BOH is 80 years old. We are not just another brand. We are a trusted mark well-known to consumers in Malaysia and throughout the world."

Russell said, "It is with great enthusiasm and pride that BOH enters into this alliance with Yeo Hiap Seng, another Malaysian brand of iconic status and a recognized leader in the ready-to-drink beverage segment. This alliance is a strategic decision by both parties to draw on the strengths and competencies of each Company to mitigate the risks of entry into a highly competitive marketplace.

"Once again, BOH is pleased to share the 'Ummph' by offering a Malaysian favorite drink which delivers on taste, yet has the accessibility and convenience of a ready-to-drink form. We have ensured only the best ingredients are used so that Malaysians can enjoy a healthy beverage with all the natural goodness of tea fused with real honey," added Russell.

BOH Teh-O-Ais is made from freshly brewed homegrown tea from Cameron Highlands and fused with real honey, making it a truly refreshing drink. Served chilled, the beverage is the perfect thirst quencher for hot Malaysian days! To top it all, it is packed in vibrant orange coloured 300ml cans and 200 ml tetra brik packs to fit the fast paced lifestyle of Malaysians.

Available in three flavors, BOH Teh-O-Ais is guaranteed to make everyone crave for more. For those seeking the pure natural goodness of tea and honey, there is the Teh-O-Ais Original. If tangy drinks add zest to your day, then try the Teh-O-Ais Lemon. Teh-O-Ais Passion Fruit on the other hand is like having a juicy fruit in your mouth!

For a truly Malaysian and thirst-quenching drink, head down to your nearest store and try BOH's latest tasty treat! The BOH Teh-O-Ais range can be found at all leading hypermarkets and stores in Malaysia.

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