Malcolm Gladwell and Seth Godin Share the Stage for the First Time Ever at a Public Event

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Two of today's most renowned thinkers, Malcolm Gladwell, Author, The Tipping Point and Blink, and Seth Godin, Author, The Dip, Purple Cow and All Marketers Are Liars, will come head-to-head on stage at THE Conference on Marketing on February 5, 2008. It will be the first public event that unites the two speakers on the same stage.

    Prior to this groundbreaking presentation, each will give individual presentations. Malcolm Gladwell will describe how consumer make unconscious decisions in the blink of an eye and how to better interpret these details correctly. Seth Godin will reveal the benefits of using creative, remarkable thinking to transform business ideas and practices. He will share ideas from his eight best sellers including growing a business, how ideas spread, and the stories companies tell.

Joining Malcolm Gladwell and Seth Godin at this event is an impressive speaker line-up that includes Arianna Huffington and top executives from Yahoo!, GE, MTV Networks, Google, Kodak, Microsoft Corp., GlaxoSmithKline, Procter & Gamble, British Airways, Dow Jones Enterprise Media Group, Kraft Foods, GQ Magazine, IBM, Washington Mutual, Johnson & Johnson and many others. To see the full speaker line-up, visit http://www.theconferenceonmarketing.com.

Press is welcome; please submit your request to attend to aioannou@iirusa.com.

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Anastasia Ioannou
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