This user-friendly content will make virtual visits to any CBL center even more exciting and informative. Virtual visitors to select CBL centers can register to follow ‘tweets’ or ‘friend us’ on today’s hottest social networking sites.
Chattanooga, Tenn. (Vocus) September 9, 2010
CBL & Associates Properties, Inc., one of the largest owners and managers of shopping centers in the United States, has implemented a new corporate-wide web strategy with diverse and innovative new features. As part of the program, CBL has launched a new corporate website as well as new websites for each of its regional malls throughout the country.
Stephen D. Lebovitz, President and Chief Executive Officer, stated, “This major web enhancement optimizes our connection with our customers, business partners and shareholders.”
The web strategy features a “complete loop” communication process. Online visitors will now experience richer information and a more vibrant platform. This fresh new approach will provide an entirely new look for the websites and introduce more user-friendly options.
Barb J. Faucette, Vice President – Mall Marketing, said, “The new websites engage the online visitor by offering a complete collection of information, providing business partners, investors and consumers with the ability to learn more about CBL as well as the individual centers and what each one has to offer. The focus is on function and ease of navigation as well as expanding online resources.”
For business partners, the web platform enables national and local partners to better reach and communicate with customers at the property, via the website and through the Company’s outreach to consumers via social networking. For consumers, they will find enhanced fashion and shopping information as well as a greater choice of how to stay connected with their favorite CBL property and retailers. The new website strategy, combined with CBL’s other digital marketing strategies, further enhances the ability to tailor marketing communications to each mall’s distinct needs.
The mall websites also feature up-to-date store directories, the latest sale activities, events and news information. Tips and purchase information on the CBL Select Mall Gift Cards make it easy for consumers to navigate through the site.
“This user-friendly content will make virtual visits to any CBL center even more exciting and informative. Virtual visitors to select CBL centers can register to follow ‘tweets’ or ‘friend us’ on today’s hottest social networking sites,” added Faucette.
For more information on the corporate site or to see an individual property website, visit: cblproperties.com and select an individual property from the “properties” tab.
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 160 properties, including 85 regional malls/open-air centers. The properties are located in 28 states and total 85.9 million square feet including 2.8 million square feet of non-owned shopping centers managed for third parties. Headquartered in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA, Dallas (Irving), TX, and St. Louis, MO. Additional information can be found at cblproperties.com.