World Malternatives Market to Reach $6.7 Billion by 2012, According to New Report by Global Industry Analysts

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Driven by widespread product acceptance among young, urban consumers, the world market for malternatives is projected to reach $6.67 billion by the year 2012. Asia-Pacific and Latin America are forecast to offer strong growth prospects in the upcoming years. Tangy flavors, eye-catching colors and powerful product packaging that reflect fashionable lifestyles are expected to score huge gains in the marketplace. The shift in consumption patterns from beer to malternatives is also expected to augur well for the market.

Malternatives: A Global Strategic Business Report

The world malternatives market stands enthused by the growing base of image-conscious young consumers in the age group of 18 to 30 years. The market is strongly influenced by fashionable lifestyle trends, given the fact that the young and trendy, who are primarily consumers of the product, perceive sophistication as being the most important factor influencing purchasing patterns. Since malternatives make a fashion statement for the drinker at bars and clubs, continuous innovation in product packaging is expected to play an instrumental role in creating opportunities for growth. Sleekly designed, colored, shaped and embossed single-serve bottles are a rage in the marketplace. Also growing in popularity is glass packaging, which is considered to be synonymous with quality and style. Drinks packaged in glass bottles convey the impression of being a premium product, which is an important advantage since malternatives are marketed as premium beverages in the higher-end of the market where image is inseparable from the product.

The rise in the number of older women, and young, legal-age consumers consuming malternatives as alternatives to beer is forecast to result in expanded market opportunities. Innovations in new flavors and tastes rank supreme in the marketplace and are expected to be the key driving forces leading to incremental growth. Women are expected to emerge into a lucrative target consumer cluster, given their preference for sweet, light, and "easy-to-drink" alcoholic beverages. New flavors and tastes targeting women will revolve around higher levels of natural fruit, higher sugar content and low levels of alcohol. With health and wellness being the single most important factor among health conscious consumers, there exists a marked shift towards low alcoholic drinks, which are being perceived as healthy alternatives to hard alcoholic drinks such as beer, wine, and spirits. This is expected to directly translate into increased business opportunities for malternatives.

World malternative sales are dominated by Europe with a share of 59.5%, as stated by Global Industry Analysts, Inc. Strong growth is expected to stem from Asia-Pacific, which is expected to register a CAGR of close to 10% over the period of 2000 through 2010. Sales in the United States are expected to grow at a compounded annual rate of over 7% during the period 2000-2010. In Europe, the United Kingdom ranks as the single largest market collaring nearly 2/3rds of the market.

Leading global, and regional players operating in the market include Anheuser-Busch Inc, Arizona Beverage Company, Bacardi USA, Brown-Forman Corporation, Molson Coors Brewing Company, Cruzan Rum Distillery, Diageo Plc, Labatt Breweries, SABMiller plc, Miller Brewing Co and The Lion Brewery, Inc.

The report titled "Malternatives: A Global Strategic Business Report" published by Global Industry Analysts, Inc., provides a comprehensive review of market trends, drivers, product profile, players, recent developments, mergers, acquisitions, and other strategic industry activities. Analysis is presented for major geographic markets including the United States, Canada, Japan, France, Germany, United Kingdom, Italy, Spain, Russia, Asia-Pacific, Middle East and Latin America for the period 2000-2015.

For more details about this research report, please visit

About Global Industry Analysts, Inc.:
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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