We are trying to raise awareness for Grand Canyon University within the Arizona community
Phoenix, AZ (Vocus) May 17, 2010
Management training college, Ken Blanchard College of Business at Grand Canyon University, has unveiled a major advertising campaign created by Phoenix advertising agency Moses Anshell. This campaign represents an investment of more that $1 million in outdoor, radio and local television advertisements and is highlighted by a light rail train wrap.
Grand Canyon University was the first buyer of advertising space on the METRO light rail after the METRO Board of Directors amended their advertising policy in July of 2009. The wrapped vehicle will be out in service for six months.
“We are trying to raise awareness for Grand Canyon University within the Arizona community,” said Kathy Player, President of Grand Canyon University. “We want Arizonians to know that the Ken Blanchard College of Business at GCU offers unique experience in management training, one that is different from public institutions but at a similar cost.”
The “Find Your Purpose” advertising campaign encourages students to find their path by envisioning their career and dreams for the future The series of ads illustrates individuals envisioning their future, or people “finding their purpose”- by working as a nurse, teacher and business professional and is a reinforcement that Grand Canyon University is a place that helps guide students in finding their path in life.
Grand Canyon University is a prestigious Christian University that is regionally accredited and recognized for offering some of the best education programs in the nation. GCU offers traditional campus-based and online bachelor’s and master’s degree programs in a variety of subjects.
About Grand Canyon University’s Ken Blanchard College of Business
The Ken Blanchard College of Business offers a variety of educational options to serve a diverse student population ranging from traditional undergraduate to corporate executive to military personnel. The academic programs offered are traditional undergraduate degrees, degree completion programs, graduate degrees, an executive MBA, and customized programs. The Ken Blanchard College of Business espouses the same values in servant leadership, innovation, and entrepreneurial spirit as its renowned namesake, Ken Blanchard. With the convenience of online education and the advantage of campus life, The Ken Blanchard College of Business at Grand Canyon University offers a unique opportunity for varied academic experiences. Every program within The College is available as an entirely online degree; yet, if you desire to live and learn on campus, know that your program is likely offered on the ground campus as well.
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