Learn How to Use Lego® to Boost Organizational Creativity at Management Consulting Conference

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Participants at Consulting Conference 2010, the management consulting conference taking place May 28 – 29 in Vancouver, B.C., will learn how the Danish firm Lego® has transformed its popular plastic building blocks into a business resource that is now helping adults around the world increase their organizational creativity and performance.

With Serous Play™, hands become the search engine for the brain, which has tons of info in it

Participants at Consulting Conference 2010, the management consulting conference taking place May 28 – 29 in Vancouver, B.C., will be introduced to a new use for an old toy – one that is now helping adults around the world increase their organizational creativity and performance.

The Danish firm Lego® has transformed its popular plastic building blocks into a business resource called Serious Play™ and Vancouver-based facilitator and trainer Jacqueline Lloyd Smith will be at the conference to demonstrate why she describes the process as ‘hands on, mind engaged.’

“With Serous Play™, hands become the search engine for the brain, which has tons of info in it,” says Lloyd Smith, a principal of Lloyd Smith Solutions. “Our imaginations are really underdeveloped from when we were children, yet that’s exactly what we need to develop in order to become more creative and innovative – especially in a downturned economy when we have to think about things and solve problems in a new way.”

The Lego® Serious Play™process entails a facilitator posing a question to a group, which the members answer individually by building with Lego. Each person then tells the story behind his or her creation, leading to dynamic discussions about an organization's strengths, weaknesses and challenges.

“It’s a tool that zeros into the core of issues, taking us down to deeper levels of thinking so we can solve problems,” says Lloyd Smith. “Every Lego® model / artifact becomes a metaphor for something else. It’s a sub-conscious process that brings the unknown into the known - that’s where the ‘aha!’ moments occur.”

In addition to fostering creative thinking, Lloyd Smith says all the methods they use have the advantage of ensuring full participation from everyone in the group.

“Everybody has great ideas, this is a tool to bring those out in an objective way,” she says.

Another advantage is that the process is deeply analytical, allowing participants to delve into the source of a challenge rather than jumping prematurely to solutions that might not be appropriate.

In the corporate setting, Lego® Serious Play™ sessions take anywhere from four hours up to two days. At the consulting conference, the session will be used for small group discussions and introductions where participants will use a small packet of Lego® (that they get to keep) to tell the story of who they are, where they work, their strengths and their current challenges.

The Lego® Serious Play™ network session will kick off the Friday night reception at Consulting Conference 2010. In addition, there will be 12 workshops at the conference, which is sponsored by the Institute of Certified Management Consultants of B.C. and designed to help business consultants enhance their consulting value to clients, to themselves, to the profession, and to society. The conference will also feature a keynote presentation with internationally renowned management consultant Dr. Alan Weiss, author of more than 30 books about consulting.

Lloyd Smith Solutions is a gold sponsor of Consulting Conference 2010.

For more information about the conference, and to register, see the Consulting Conference 2010 website or call 1-800-268-1148.

For conference updates, check Facebook (Consulting Conference 2010) or Twitter (consultguru).

CMC-Canada fosters excellence and integrity in the management consulting profession as a whole. CMC-Canada administers, and its provincial institutes confer, the Certified Management Consultant (CMC) and Fellow Certified Management Consultant (FCMC) designations in Canada. The association and its members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of those efforts to the client community.

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Stephanie Slater
CMC-BC
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