Manasian Engaged to Launch New Brand and Customer Website for Casa Systems

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Manasian, an integrated marketing and branding agency, has been retained to launch the new corporate branding of Casa Systems, a locally based High Technology company and worldwide leader in next generation cable edge technology.

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As an agency, it is an exciting challenge to develop highly strategic creative that is an integral part of a brand’s growth and development. We look forward to working with Casa Systems as a partner in this next phase of the company’s growth.

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Manasian, an integrated marketing and branding agency, has been retained to launch the new corporate branding of Casa Systems, a locally based High Technology company and worldwide leader in next generation cable edge technology.

Casa Systems recently secured a round of funding with a new investor, Summit Partners to foster further growth in the company. “Our company has been presented with an opportunity to better serve existing customers and expand our reach as part of this new growth stage,” said Jim Gayton, Director of Marketing for Casa Systems. “It’s crucial we meet this opportunity with resources that reflect the innovation and opportunities our products provide to our customers. Utilizing the strategic creativity and guidance it offers, Manasian will be a valued partner for Casa Systems as we continue to provide cutting-edge products for cable service providers.”

As part of the rebranding project, Manasian will design and build a new customer-facing Web site highlighting Casa Systems innovative solutions in broadband services. “As an agency, it is an exciting challenge to develop highly strategic creative that is an integral part of a brand’s growth and development,” said Jean Manasian, President and Founder of Manasian. “We look forward to working with Casa Systems as a partner in this next phase of the company’s growth.”

Creative Team:

Karyn Goba – Creative Director
Emily Pinney – Art Director
Dan O’Sullivan – Copywriter
Keith Niemyjski – Interactive Developer

About Manasian, Inc.
Manasian, Inc is an integrated advertising and marketing agency committed to creating exciting, measurable and motivating solutions for their clients. Manasian is located at 560 Harrison Avenue, Suite 503, Boston, MA 02118. For more information please visit us at http://www.manasian.com or call 617-338-4441.

About Casa Systems, Inc.
Casa Systems has defined a new category of network edge devices based on disruptive technologies to target the growing market opportunity in interactive digital video and broadband IP services. Casa Systems provides leading edge DOCSIS 3.0 CMTS products as well as universal EdgeQAM and intelligent video processing solutions for broadcast and unicast services. For more information, please visit us at http://www.casa-systems.com.

CONTACT:
Jim Gayton
Casa Systems, Inc.
100 Old River Road
Suite 100
Andover, MA 01810
+1.978.686.6706 (Office)
jgayton(at)casa-systems(dot)com

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Jim Gayton
Casa Systems, Inc.
+1.978.686.6706
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