NYC Locksmith and Small Business Owner Appointed as an Advisor for Yelp’s Small Business Council

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Jay Sofer, founder of Lockbusters, New York City’s top-rated Locksmith, was recently selected out of 700 applicants to be an advisor on Yelp.com’s Small Business Council.

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Yelp's acknowledgement of me and my business practice is a tremendous endorsement and honor. This is further evidence of how this honest business concept in a dishonest industry can really gain attention and respect.

Over 700 applicants recently applied for a position on Yelp.com’s Small Business Council but in the end, only 10 were selected. Jay Sofer of Lockbusters Locksmith was one of the few that made the final cut because of his notable successes within his own small business, as well as, his outstanding reputation amongst Yelp users as the top-rated New York City Locksmith service.

“The opportunity to be selected for a business council is a dream come true and a huge honor. I began (my) business not realizing how it would ever progress, or whether it would be successful. Now, to be awarded the chance to collaborate with other business owners, have an official association with Yelp and speak out publicly about my business concept, I could not be more thrilled and humbled.”

Sofer grew up within a family locksmith business, started by his father (a Manhattan locksmith), that has served the New York area’s locksmith needs for over 30 years. Now, within his own company, he has weaved that wholesome family mentality into his current Lockbusters business and plans to bring that same perspective into the Yelp council as a way to let his honest business practices reverberate within Yelp’s corporate structure.

“Yelp’s acknowledgement of me and my business practice is a tremendous endorsement and honor. This is further evidence of how this honest business concept in a dishonest industry can really gain attention and respect.”

Like Sofer, each of the individuals selected to be part of the council is a veteran small business owner and well versed in grassroots business and hands-on customer service. As members of the newly appointed council, they will be encouraged to share their own personal and unique business experiences in an effort to educate the Yelp staff and further improve Yelp as an Internet based service.

The Lockbusters have been a professional and reliable NYC locksmith company for thirteen years. Because the locksmith industry’s reputation is suffering, The Lockbusters started their business as a response to the glaring inadequacies in the profession; hidden charges, less than up-front pricing and outrageous rates are some of the horrible stereotypes that they refuse to perpetuate. The LockBusters are here to provide service at the guaranteed lowest prices that are proudly displayed on their website.

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