Maplin Signs Summit to Deliver Total Retail Transformation Project

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Looking beyond Maplin’s traditional in-store and offline channel approach, Summit will help to define and deliver a multichannel strategy for accelerated growth.

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Maplin and Summit Logos

Electricals specialist, Maplin, has approached Summit to help transform its multichannel retail business. Summit, the online marketing, and digital consultancy specialist for retail, will help Maplin define and deliver a multichannel strategy for accelerated growth.

The review will focus on Maplin’s online business, digital marketing and underlying technology using Summit’s Total Retail Transformation service. This service looks beyond the multichannel systems that a business has in place to take an overview of the complete customer experience across all retail avenues – in-store and online – with full integration and the agility to adapt to changing customer needs.

Ian Woosey, Director of Retail Consulting at Summit commented: “Our review and action plans will make it more likely that people buy from Maplin. It is a great business with enormous potential and we are delighted to be helping to transform their business performance.”

Maplin aims to create a fully integrated multichannel business and recently appointed Ryan Thomas from Comet as its first Multichannel Director as part of a new management team tasked with evolving the organisation.

Thomas added: “We selected Summit because of their excellent track record and experience of helping transform retailers’ multi-channel sales using online. We know they will have a positive impact our business.”

About Maplin

Maplin Electronics is the UK’s biggest and best specialist retailer of consumer electronics. Launched by two technology enthusiasts in 1972, Maplin Electronics quickly became the experts’ choice, with a reputation for the best product range and expertise. Its reputation as the UK’s only true experts in consumer electronics is still at the heart of Maplin Electronics today, with a team of more than 2,000 customer service staff, a national network of 200 stores, a Maplin Electronics catalogue, phone and online.

About Summit

We provide retail consulting, ecommerce and online marketing to transform the way leading retailers trade online. We give them the advice, technology and marketing they need to grow their business. We make it more likely that people will buy from them, than from anyone else.

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Claire Clement
020 3427 3370
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