ESPN, Yahoo! and CBS SportsLine Compete For Top Spot Among March
Madness Tournament Websites
NEW YORK (Business Wire EON/PRWEB ) March 16, 2007 --
The 2007 NCAA Tournament officially begins today and basketball fans
around the country have been scrambling to fill out their brackets in
time. According to Hitwise, the world's leading online competitive
intelligence service, ESPN’s Men’s
Tournament Challenge website received the largest percentage of US
visits, averaging traffic from Monday and Tuesday of this week, by a
small margin over Yahoo! Sports – Tournament
Pick’em website and CBS SportsLine.com –
Fantasy Mayhem website.
|
Custom Category of March Madness Bracket Websites Ranked by
Two-Day Average of Daily Market Share of US Visits and Average
Session Time (Two Day Average for March 12-13, 2007)
|
|
Rank
|
Name
|
Domain
|
Market
Share of Visits*
|
Average Session Time*
|
|
1
|
ESPN.com Men's Tournament Challenge
|
games.espn.go.com/tcmen/frontpage
|
32.8%
|
16:51
|
|
2
|
Yahoo! Sports - Tournament Pick'em
|
tournament.fantasysports.yahoo.com
|
30.4%
|
13:18
|
|
3
|
CBS SportsLine.com - Fantasy Mayhem
|
mayhem.sportsline.com
|
30.0%
|
14:58
|
|
4
|
Fox Fantasy- College Bracket Challenge
|
cbkgame.foxsports.msn.com
|
6.9%
|
7:00
|
|
Note - data is based on custom category of four of the leading NCAA
Tournament pool websites ranked by US market share of visits among
the four websites. Data comes from the Hitwise sample of 10 million
US Internet users.
|
|
* - Two day average of daily data from March 12 –
13, 2007
|
|
Source: Hitwise
|
Session time data indicate that users are spending approximately 15
minutes per visit to fill out brackets on the NCAA tournament pool
websites. The average session time for a visit to a site in the Hitwise
Sports category for the week ending March 10, 2007 was 7 minutes 41
seconds.
Sports Category Rankings – ESPN Dominates
Tournament pool and college basketball websites were among the most
visited websites in the Hitwise Sports category on March 13, 2007.
ESPN.com Men's College Basketball ranked at number 4, while its Men's
Tournament Challenge page ranked at number 7. ESPN.com held the top spot
in the Sports category, with 7.17 percent share on March 13.
|
Most Visited Sports Websites Ranked by US Market Share of Visits
on 03/13/2007
|
|
Rank
|
Name
|
|
Domain
|
Market Share
|
|
1
|
ESPN
|
|
www.espn.com
|
7.17%
|
|
2
|
Yahoo! Sports
|
|
sports.yahoo.com
|
4.17%
|
|
3
|
CBS SportsLine.com
|
|
www.sportsline.com
|
3.55%
|
|
4
|
ESPN.com - Men's College Basketball
|
|
sports.espn.go.com/ncb
|
2.48%
|
|
5
|
Yahoo! Fantasy Sports
|
|
fantasysports.yahoo.com
|
2.23%
|
|
6
|
FOX Sports
|
|
msn.foxsports.com
|
2.02%
|
|
7
|
ESPN.com Men's Tournament Challenge
|
|
games.espn.go.com/tcmen/frontpage
|
1.74%
|
|
8
|
National Football League
|
|
www.nfl.com
|
1.73%
|
|
9
|
CBS SportsLine.com - Fantasy Mayhem
|
|
mayhem.sportsline.com
|
1.71%
|
|
10
|
Yahoo! Sports NBA
|
|
sports.yahoo.com/nba
|
1.65%
|
|
11
|
Yahoo! Sports - Tournament Pick'em
|
|
tournament.fantasysports.yahoo.com
|
1.61%
|
|
58
|
Fox Fantasy- College Bracket Challenge
|
|
cbkgame.foxsports.msn.com
|
0.25%
|
|
Source: Hitwise
|
Search Term "ncaa brackets" Up 38% Over Last Year
The share of searches on the term “ncaa
brackets” increased 604 percent for the week
ending March 10, 2007 versus the week ending March 3, 2007. Year over
year, searches for "ncaa brackets increased 38 percent (week ending
March 10, 2007 vs. week ending March 11, 2006).
About Hitwise
Hitwise is the leading online competitive intelligence service, more
information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends and statistics, please visit
the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com
and the Hitwise Data Center at www.hitwise.com/datacenter.
See the original story at: http://eon.businesswire.com/releases/march/hitwise/prweb512092.htm
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