Marchex Adds Conversion Tracking, Updated Reporting Tools to Enhance
Interactive and the Marchex Network
SEATTLE (Business Wire EON/PRWEB ) February 23, 2007 --
Marchex, Inc. (Nasdaq:MCHX) (Nasdaq:MCHXP) today announced that it is
adding conversion tracking, as well as updated reporting tools to two of
its pay-per-click (PPC) advertising networks, Enhance Interactive and
the Marchex Network, enabling advertisers to more effectively track
their return on investment (ROI), access key campaign performance data
and make modifications to optimize their campaigns.
Marchex’s new conversion tracking feature
allows advertisers to easily designate and track five different types of
conversions, including i) sales; ii) leads; iii) sign-ups; iv) views of
key pages and v) clicks on specific links on designated pages. It also
enables advertisers to better track performance by keywords and make
modifications to their campaigns to improve their conversion rate and
ROI.
The updated reporting tools and improvements to the user interface in
the account management system (AMS) are designed to help advertisers
more quickly and easily access key campaign performance data and make
modifications to their campaigns. Advertisers can download reports based
on account, campaign and keyword performance into Excel or .csv formats,
while new time filters make it easier for advertisers to compare
performance data over different time periods. Improved ‘saved
report’ functionality makes it easier for
advertisers to find the exact saved report they want, based on selected
accounts, campaigns or time periods.
In addition, Marchex updated the keyword editing functionality and
navigation within the AMS user interface, while expanding the results
display, making it easier for advertisers with large keyword lists and
several campaigns to manage multiple changes to specific keywords or
advertisements.
“The combination of conversion tracking, new
reporting tools and improvements to the account management system user
interface will better enable our advertisers, particularly large
advertisers, to optimize their performance of their campaigns and better
assess their ROI on our networks,” said Scott
Greenberg, Marchex SVP of Advertising Services. “These
are important steps in our initiative to deliver high quality traffic to
our advertisers and to arm them with more of the tools and information
they need to maximize and measure their campaigns.”
Conversion tracking is free to Enhance Interactive and Marchex Network
advertisers and enables them to view conversion data by campaign,
advertisement and keyword, all available through the AMS. This includes
detailed instructions on how to easily install conversion tracking.
Existing Enhance Interactive or Marchex Network advertisers can access
conversion tracking through the AMS by contacting their account manager
or by working with customer support. For more information on these new
features, or to advertise on the networks, visit Enhance Interactive at www.enhance.com
or the Marchex Network at www.marchexnetwork.com.
About Marchex, Inc.
Marchex (www.marchex.com) is a
technology driven search and media company focused on vertical and local
online traffic. Specifically, the company is focused on search
marketing, local search, and direct navigation. Marchex's platform of
integrated performance-based advertising and search marketing services
enables merchants to efficiently market and sell their products and
services across multiple online distribution channels, including search
engines, product shopping engines, directories and selected Web sites.
Safe Harbor Statement
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, certain statements and expectations regarding the asset
acquisition, projected costs, prospects, plans and objectives of
management are forward-looking statements. We may not actually achieve
the plans, intentions or expectations disclosed in our forward- looking
statements and you should not place undue reliance on our forward-
looking statements. Actual results or events could differ materially
from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause Marchex's actual results to differ materially
from those indicated by such forward-looking statements which are
described in the "Risk Factors" section of our most recent periodic
report and registration statement filed with the SEC. We disclaim any
intention or obligation to update any forward-looking statements.
See the original story at: http://eon.businesswire.com/releases/marchex/advertisers/prweb506954.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/WmV0YS1TcXVhLVN1bW0tSG9yci1NYWduLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
