Marchex Adds Global and Domestic Distribution on Yahoo! to Its
Pay-Per-Click Network
SEATTLE (Business Wire EON/PRWEB ) June 4, 2007 --
Marchex, Inc. (Nasdaq:MCHX) today announced a new relationship
with Yahoo! Inc. in which Marchex will convert search ad listings from
its pay-per-click engine, Enhance Interactive, into Yahoo! Sponsored
Search listings.
Yahoo!, a leading global Internet brand, launched its new search
marketing system, known as Panama, in the fourth quarter of 2006,
providing advertisers with new capabilities including geo-targeting.
Marchex will utilize the geo-targeting capability made available through
Yahoo!’s search marketing application
programming interface (API) to provide its Enhance Interactive
advertisers with more targeted campaigns based on each advertiser’s
target markets.
“It is an ongoing initiative for us to offer
additional quality distribution to our direct pay-per-click advertisers,
and this is a continued step in that process,”
said Scott Greenberg, Marchex senior vice president of advertising
services. “This partnership will enable us to
expand the reach of our advertisers in the United States and beyond.”
This relationship should provide advertisers using Marchex’s
pay-per-click engine, Enhance Interactive, with a new source of quality
traffic and broader global reach. It is another step in Marchex’s
ongoing initiative to provide its advertisers with additional premium
traffic and the tools needed to both extend their search marketing
campaigns and maximize their return-on-investment (ROI) from search
marketing.
More information for advertisers is available at www.enhance.com.
Enhance Interactive customers can also contact their current account
manager for more information or contact Customer Support at the
following email address: cs@enhance.com.
About Marchex, Inc.
Marchex (www.marchex.com) is a
technology driven search and media company focused on vertical and local
online traffic. Specifically, the company is focused on search
marketing, local search, and direct navigation. Marchex's platform of
integrated performance-based advertising and search marketing services
enables merchants to efficiently market and sell their products and
services across multiple online distribution channels, including search
engines, product shopping engines, directories and selected Web sites.
Safe Harbor Statement
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, certain statements and expectations regarding the asset
acquisition, projected costs, prospects, plans and objectives of
management are forward-looking statements. We may not actually achieve
the plans, intentions or expectations disclosed in our forward-looking
statements and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause Marchex's actual results to differ materially
from those indicated by such forward-looking statements which are
described in the “Risk Factors”
section of our most recent periodic report and registration statement
filed with the SEC. We disclaim any intention or obligation to update
any forward-looking statements.
See the original story at: http://eon.businesswire.com/releases/marchex/search/prweb530825.htm
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