“The timing is perfect to bring on board an accomplished thought leader in the digital space to guide the agency and identify new growth opportunities," explains Marc Wortsman, Executive Vice President, "and Lee gets it!”
Garden City, NY (PRWEB) March 9, 2011
Lee Bogner, an accomplished digital strategist, frequent speaker and guest lecturer on Social Media has joined Marden-Kane, Inc. as Chief Information Officer. Mr. Bogner will oversee the digital team including account management, producers and programmers and becomes the principal architect of an expanded digital product and social media offering currently underway at Marden-Kane. “The timing is perfect to bring on board an accomplished thought leader in the digital space to guide the agency and identify new growth opportunities," explains Marc Wortsman, Executive Vice President, "and Lee gets it!” Mr. Wortsman adds, “90% of our work already involves a digital component but we have just scratched the surface of the opportunities we see emerging in the future.”
On the decision to join Marden-Kane Mr. Bogner says, “Sweepstakes contests and instant win games offer compelling ways to engage the online audience. My role is to deliver to our clients programs that provide the best online and mobile user experience today and to help our clients be the first to capitalize on future innovations.”
Lee Bogner is widely recognized for his work with a broad variety of commercial and not-for-profit organizations. He is also currently a Board Director of the Social Media Club, Long Island Chapter and the Tobin College of Business Alumni Association, St. John’s University. He works closely with businesses, academic and public institutions and civic organizations promoting networking, teaching, best practices, standards and ethics in the Social Media field. “We met many qualified candidates but were struck by how active Lee is in the social space and how he was able to reinforce his knowledge with personal experience;” says Paul Slovak, Chief Operating Officer. Mr. Slovak adds “Lee is the right person to guide our clients on the proper role of these innovative channels because he has used them correctly for himself and for his previous clients.”
Other career accomplishments of note include: CIO/CTO at Real Savvy Media, a web video publisher and syndicator, where he developed among other products a video content management and social network platform serving large branded communities; Buybuy Baby® where he was the top eCommerce executive responsible for re-designing the online shopping platform, optimizing site performance and user experience; as well as technology and product management roles at Computer Associates, IBM and the prestigious CIO think-tank The Research Board. “Lee has the perfect background and credentials to speak to clients at all levels including programmers all the way to the “C” level suite. We are expecting an enthusiastic reaction from our clients as we make introductions”, comments Alan Richter, Chief Financial Officer.
About Marden-Kane, Inc.
Marden-Kane, Inc., is an award winning promotion marketing agency with core competencies in; strategic planning, legal and compliance; creative & technical development; and prize procurement & fulfillment. Its mission is to create integrated promotion campaigns that inspire behavior change in the target audience for each of their national and global clients. Marden-Kane, presently works for over 50 world class brands including Visa, Google, YouTube, Barclays, Intuit, Ben & Jerry's, Western Union, L'Oreal, Energizer, and Starbucks. For more information please visit http://www.mardenkane.com, or for immediate attention please email Paul Slovak; pauls (at) mardenkane (dot) com or call 516 301- 2201.