Qatar Airways and Tourism Western Australia have joined forces in an advertising campaign that targets the travel trade as well as consumers.
(PRWEB) December 13, 2012
The Augusta Margaret River Tourism Association (AMRTA) members are poised for an increase in tourism following Qatar Airways commencement of daily flights from the UK to Perth in Western Australia.
Several of the state’s most popular tourist destinations are expecting a boost in visitor numbers as a result, particularly the fifteen - including Margaret River - listed on Qatar Airways’ website as ‘extraordinary experiences’.
Breaking News Travel has revealed that in launching the service, Qatar Airways and Tourism Western Australia have joined forces in an advertising campaign that targets the travel trade as well as consumers. It will promote the fast 19-hour service, and the campaign will feature on the ‘extraordinary’.
In the article, the UK regional manager of Tourism Western Australia, Christie Lord, said: “In a competitive environment, the campaign will raise awareness of our extraordinary experiences, both in Perth and throughout the state, and help us achieve our aim of increasing Western Australia’s share of visitors to Australia, which currently accounts for 24 per cent of all UK arrivals in Australia.”
Western Australia has a 7,500 mile coastline of beautiful surf beaches and sailing friendly waterways. So for the Margaret River region to be singled out by the airline as one of the State’s must-see destinations, particularly for surfers and wine lovers, is, locals believe, testament to its natural beauty.
The Margaret River region encompasses the towns of Augusta, Busselton, Cowaramup, Dunsborough, Gnarabup, Prevelly, Yallingup and, of course, Margaret River. It boasts white sandy beaches, world-famous surf, awe inspiring limestone caves, superb whale watching opportunities, towering forests, stunning culinary experiences and some of the best vineyards that the wine-loving country has to offer.
For more information on the ‘extraordinary’ that visitors on Qatar Airways flights can find in the Margaret River Region of Western Australia, visit MargaretRiver.com
About AMRTA and the Margaret River Visitor Centre
The Augusta Margaret River Tourism Association (AMRTA) is a self-funded, not for profit, membership-based organisation that represents more than 500 local tourism businesses. The Association is an innovative and cohesive organisation with high values fostering excellence in sustainable tourism, visitor servicing and destination promotion. A nine-member Committee of Management elected by the membership oversees operations.
The Association provides information to visitors and bookings for accommodation, tours and attractions. It works closely with its members to provide visitors with a wide variety of activities.
We manage both the Margaret River Visitor Centre and the Augusta Visitor Centre, offering a wide variety of services and activities. Our centres welcome over 285,000 visitors per year. Some 300 telephone inquiries are handled by our expert staff each day. Both visitor centres are accredited with the Tourism Council of Western Australia. In 2012 AMRTA was awarded the gold medal in the Visitor Information Services category at the WA Tourism Awards, enhancing its status as one of the nation’s best.
Caves and Lighthouse
AMRTA also manages five of Western Australia’s most extraordinary attractions. Jewel, Lake, Mammoth and Moondyne Caves lie beneath the towering karri trees and wildflowers. Cape Leeuwin Lighthouse stands at the meeting place of the Southern and Indian Oceans, Australia’s most southwestern point.
For more information visit MargaretRiver.com