The situation facing cannabis start-ups is entirely unique: there is essentially a level playing field, and everyone has equal access to a large customer base. The 'green rush,' as people are calling it, is going to be more like a mad scramble.
Bellingham, WA (PRWEB) June 25, 2013
Marijuana marketing start-up THC Media Group was founded in 2013 to address the needs of businesses in the medical marijuana and legal cannabis industries. Recently they announced a complete re-design of their website.
"Our goal with the new look is to appeal to a professional, modern audience. We wanted our own website to represent the quality of work that we deliver to our clients," a THC Media Group representative said. "We want to be the industry leaders when it comes to marketing in digital mediums. From websites, to email marketing, to social media, to SEO, we offer a level of service that people won't find by posting ads on craigslist. Our service is catered to the serious professional."
Noel Abbott, Principal at THC Media Group, believes that businesses in the legal cannabis industries coming to Washington and Colorado will benefit greatly from online marketing. "Businesses in this new industry are going to be limited by a lot of regulations on the ways they can market their products and services. Retail stores will probably be limited to one sign, no window displays, and strict rules about where they can distribute flyers and posters."
Abbott believes that beyond word-of-mouth referrals, cannabis consumers will turn to the internet to find their providers. "People who want their business to be competitive locally need to invest in a well-built, well-optimized website to draw in customers. There are going to be lots of start-ups competing for a piece of the market, and the business owners who understand how to advertise online will have a major advantage," Abbott says. "The situation facing cannabis start-ups is entirely unique: there is essentially a level playing field, and everyone has equal access to a large customer base. The 'green rush,' as people are calling it, is going to be more like a mad scramble."
THC Media Group offers website development, search engine optimization, graphic design, social media management, and email marketing as individual services, and these services can be bundled for full-time marketing clients. Distancing their methods from those of "black-hat" SEO practicioners, THC Media Group's website reads: "We are entirely focused on getting you high-value organic leads. All of our content development and networking is based on the idea that the best leads come from trust and positive user experience."
The company is currently working on several projects. "We have a small but growing client base," Abbott says, "and we are looking to the future. In Washington, the licensing process for marijuana businesses will begin this fall, so that's when we're expecting to see more of a tidal wave effect."