Search Marketing Case Study: W3i Grows Conversion from Paid Search by 45% with Marin Search Marketer

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Leading application distribution and monetization company boosts search marketing effectiveness with Marin Software.

Marin Software, provider of the leading enterprise-class paid search management application for large advertisers and agencies, today announced that application and distribution monetization company, W3i, has achieved significant results with Marin Search Marketer.

News Facts:
W3i runs a large-scale paid search marketing program with over 165,000 keywords. The company uses paid search marketing to drive traffic to a network of owned-and-operated sites offering free software downloads, including casual games, social applications, utility software, and music software.

Prior to working with Marin, W3i’s internal team used external publisher tools, an in-house reporting tool, and Excel spreadsheets to manage keyword and ad group bidding. As W3i continued to expand its paid search campaigns to drive traffic to a broad mix of sites, the company’s keyword base grew too unwieldy and cumbersome to manage with these tools. W3i needed a robust and scalable paid search management application to manage its growing search program that offered automated bidding, campaign management and optimization, and sophisticated reporting.

W3i chose Marin Software based on the strength of its sophisticated technology, cutting-edge features, and knowledgeable client services team. W3i was impressed with Marin Search Marketer’s easy-to-use interface and automated bidding technology that calculates bids for all their keywords and ad groups daily, based on business and ROI goals set by the users. Marin’s ability to easily upload data feeds and automatically create keyword-tracking URLs were key workflow enhancements for W3i, as well as the ability pull reports for any date range and any combination of metrics, from impressions to profit, in just a few clicks.

Results:
Marin Search Marketer has delivered impressive results to W3i. The automation and workflow efficiencies that Marin brought to W3i’s extensive paid search program allowed the company to cut the time spent managing paid search in half.

Marin’s advanced bidding algorithms helped W3i grow conversion from paid search by 45% and boost revenue by 28% -- without increasing budget.

By reducing the number of resources needed to manage the day-to-day search program, W3i’s developers are now able to work on more critical projects elsewhere in the organization and search managers can focus on optimizing campaigns.

Quote:
“The real strength of Marin Search Marketer is how it has brought a new level of consistency and control to our SEM program, helping us achieve better performance across the board,” said Peter Novotny, marketing manager, W3i. “With the click of a button, we are able to react quickly to changes in the marketplace to drive the most ROI possible out of every campaign, and the advanced reporting features have given us exceptional visibility into our search program.”

Resources:
About Marin Search Marketer
About W3i
About Marin Software Customers

About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer®, designed for those spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 150 companies are running on Marin Software, including some of the world's largest interactive agencies and advertisers. Marin's clients manage over $700 million of annual paid search spend in the Marin Search Marketer application.

About W3i:
W3i, an application network that increases revenue, distribution and engagement for Windows applications and plug-ins, combining the demand for free and trial applications monetized by the distribution of recommended, relevant applications when the consumer is in the installation mindset. The W3i Application Network uses InstallIQ, W3i’s proprietary Windows installation manager, the first installation manager to be certified in the TRUSTe Trusted Download Program. Tested and optimized on over 300 million installs–currently over 9 million installs monthly and growing, W3i will prove to be a valued partner in growing your application business. To learn more, visit the W3i Application Network.

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Kari Moe Straley
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