This dashboard will help companies identify the most attractive areas for winning market share from leading suppliers, like Invitrogen, as they plan sales and marketing strategies.
CARLSBAD, Calif. (PRWEB) March 8, 2007
This new cell culture market report from Percepta Associates, a market research and strategic consulting firm focused on serving life science companies, was developed from responses to a 35-question survey by over 350 scientists predominantly located in North America and Europe.
"It's vitally important for cell culture suppliers to have a clear picture of where opportunities lie in this large, mature and crowded market," said Mike Klein, Principal of Percepta. "This dashboard will help companies identify the most attractive areas for winning market share from leading suppliers, like Invitrogen, as they plan sales and marketing strategies."
Life Science Dashboards(TM) are readily accessible sources of current, segment-specific, market research. Designed and implemented by industry veterans, each dashboard provides key life science market indicators compiled from the survey responses of hundreds of qualified decision-makers and researchers actively using molecular biology and cell culture products.
Unlike other market research reports, Percepta's dashboards feature an at a glance format that provides rapid access to actionable key market indicators in an easy to understand framework, including:
-- Market size
-- Market share
-- Market growth and reaction throughput rates
-- Customer satisfaction
-- Propensity to switch
-- Competitive intensity
-- Perceived pricing
-- Top suppliers
-- Technique usage frequency
-- Fastest growing techniques
-- Primary and secondary downstream applications
Life Science Dashboards(TM) currently available include:
-- Cell Culture
-- Nucleic Acid Purification
-- Nucleic Acid Amplification
-- Gene Silencing
-- Gene Expression Profiling
To view cell culture market research sample data and questionnaires visit: http://www.perceptaassociates.com/publications/cell_overview.shtml.
Founded in 2005 in Carlsbad, Percepta Associates serves an impressive and rapidly growing roster of bioscience clients across North America and Europe. Percepta is a specialized consultancy providing expert market research, strategic business planning, portfolio management, product and corporate branding and marketing communications services. For more information visit http://www.perceptaassociates.com.
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