voke Announces Market Mover ArrayTM Chart for Application Lifecycle Market : Leading Analyst Firm Releases the First Independent Analysis of the Application Lifecycle Market

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voke, inc., a modern analyst firm for the Web 2.0 world, announced today the publication of its 2008 vokeStream Core Vendors: Application Lifecycle research which includes the voke Market Mover ArrayTM chart for the application lifecycle market. This research examines the market leadership and technology leadership of each vendor discussed. As a result of rigorous qualitative and quantitative analysis, each vendor is ranked in the voke Market Mover ArrayTM in one of three bands:

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It is critical to view the application lifecycle market in a solution-oriented way where work is now performed in a collaborative fashion involving multiple stakeholders. Vendors delivering application lifecycle solutions are shattering barriers and moving markets.

Pivotal – vendors that are crucial to the continuation of the market and are highly visible Influential – vendors of considerable importance that are making an impact on the market in new ways and are viewed as a compelling force Transitional – vendors that are at a crossroads in the market, either just entering the category or moving out of a market leadership position without much or any impact on the market Today, voke is announcing its research and the voke Market Mover Array placement for HP, IBM, Microsoft, and MKS. The analysis provides insight about how each one of the vendors is moving markets beyond the status quo with their unique approach to global lifecycle transformation. Ongoing analysis of core application lifecycle vendors will trigger analytical updates on a continuous basis.

"Today's announcement of analytical research about core application lifecycle vendors is a significant milestone for the industry," said Theresa Lanowitz, founder of voke. "It is critical to view the application lifecycle market in a solution-oriented way where work is now performed in a collaborative fashion involving multiple stakeholders. Vendors delivering application lifecycle solutions are shattering barriers and moving markets."

voke's approach to the application lifecycle focuses on a holistic view of the market leading application lifecycle platforms. As it becomes clear that software drives the business, the integrated approach to the lifecycle is essential to transforming the enterprise.

voke's Core Vendors: Application Lifecycle is available immediately to premium members of vokeStream, voke's definitive platform for analytical research and content at http://www.vokestream.com.

About voke

Founded in 2006, voke, inc. represents a new model in thought leadership based on fluid collaboration, discussion, and real-time interactions to deliver strategic advice in technology markets. By communicating, collaborating, and understanding the impact technology has on the world around us, voke delivers market analysis, trend observation, and insight. Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic marketing, independent and impartial market observations and analysis to move markets beyond the status quo. For more information about voke, please visit http://www.vokeinc.com.

Targeted memberships in the vokeStream community are available for the enterprise, technology vendors, press, service providers, financial analysts and venture capital teams. Visit http://www.vokestream.com to request a membership.

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Lisa Dronzek
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