MyProductAdvisor.com Wins AMA's 2008 EXPLOR Award : Collaboration with GM Takes Top Honors for Innovation

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MyProductAdvisor.com today announced that, in collaboration with General Motors, it has won the 2008 EXPLOR competition sponsored by the American Marketing Association. EXPLOR is a prestigious award given for β€œthe most innovative uses of technology in applications that advance market research.” MyProductAdvisor.com is the consumer facing web site for Market Insight Corporation.

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The system represents nothing less than a new paradigm in the capture and analysis of the voice of the consumer, and we look forward to expanding its contributions within GM's product planning operations.

The winning entry, entitled "Online Advisors for Market Intelligence at GM," describes a completely new method for collecting consumer preference data using online product advisors on MyProductAdvisor.com. The advantages of this approach – actual shoppers, continuous data, very large samples, the right incentives, low cost – make it an attractive new tool for market researchers.

"The system provides the Advanced Vehicle Development group at GM with an unprecedented and timely view of consumer preferences, as well as accurate market performance simulations for projected new products. It has guided many major product design and development decisions by allowing us to move directly from consumer research to product design. It is now widely used throughout the corporation," says Harvey Bell, Executive Director, Global Advanced Vehicle Development at GM.

"We are honored to be recognized by the AMA for our contribution to GM's market intelligence system," says Rich Falcone, President, MyProductAdvisor.com. "The system represents nothing less than a new paradigm in the capture and analysis of the voice of the consumer, and we look forward to expanding its contributions within GM's product planning operations."

About MyProductAdvisor.com (Market Insight Corporation)

MyProductAdvisor.com is a consumer facing website that facilitates the mutual exchange of information and intelligence among shoppers, manufacturers and retailers. This online service empowers consumer shoppers through a process that gathers their preferences for specific product attributes. MyProductAdvisor.com delivers unbiased buying recommendations to the shopper, and the preferences it collects fuel a powerful consumer intelligence system. That system generates a family of solutions for OEMs, retailers and merchants, including dynamic insight into the minds of consumers, guided online selling tools, and prepared buyer leads. Market Insight Corporation, the company behind MyProductAdvisor.com, was established in 2003, and is led by recognized industry executives. The company is based in Palo Alto, California, USA.

http://www.myproductadvisor.com http://www.marketinsightcorp.com

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Rich Falcone
MyProductAdvisor.com
650-320-8222, ext. 2
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