MyProductAdvisor.com Wins AMA’s 2008
EXPLOR Award
Collaboration with GM Takes Top Honors for Innovation
PALO ALTO, Calif. (Business Wire EON/PRWEB ) September 29, 2008 --
MyProductAdvisor.com today announced that, in collaboration with General
Motors, it has won the 2008 EXPLOR competition sponsored by the American
Marketing Association. EXPLOR is a prestigious award given for “the
most innovative uses of technology in applications that advance market
research.” MyProductAdvisor.com is the
consumer facing web site for Market Insight Corporation.
The winning entry, entitled “Online Advisors
for Market Intelligence at GM,” describes a
completely new method for collecting consumer preference data using
online product advisors on MyProductAdvisor.com. The advantages of this
approach – actual shoppers, continuous data,
very large samples, the right incentives, low cost –
make it an attractive new tool for market researchers.
"The system provides the Advanced Vehicle Development group at GM
with an unprecedented and timely view of consumer preferences, as well
as accurate market performance simulations for projected new products.
It has guided many major product design and development decisions by
allowing us to move directly from consumer research to product design.
It is now widely used throughout the corporation," says
Harvey Bell, Executive Director, Global Advanced Vehicle Development at
GM.
“We are honored to be recognized by the AMA
for our contribution to GM’s market
intelligence system,” says Rich Falcone,
President, MyProductAdvisor.com. “The system
represents nothing less than a new paradigm in the capture and analysis
of the voice of the consumer, and we look forward to expanding its
contributions within GM’s product planning
operations.”
About MyProductAdvisor.com (Market Insight Corporation)
MyProductAdvisor.com is a consumer facing website that facilitates the
mutual exchange of information and intelligence among shoppers,
manufacturers and retailers. This online service empowers consumer
shoppers through a process that gathers their preferences for specific
product attributes. MyProductAdvisor.com delivers unbiased buying
recommendations to the shopper, and the preferences it collects fuel a
powerful consumer intelligence system. That system generates a family of
solutions for OEMs, retailers and merchants, including dynamic insight
into the minds of consumers, guided online selling tools, and prepared
buyer leads. Market Insight Corporation, the company behind
MyProductAdvisor.com, was established in 2003, and is led by recognized
industry executives. The company is based in Palo Alto, California, USA.
www.myproductadvisor.com
www.marketinsightcorp.com
See the original story at: http://eon.businesswire.com/releases/market_insight/insight_corporation/prweb1400984.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/VGhpci1Mb3ZlLUVtcHQtSW5zZS1IYWxmLVNpbmctWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
