Strategic and Competitive Intelligence Professionals Reconverge on Philadelphia, Advisor Aurora WDC to Present Performance Management Priorities

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Aurora WDC, a leading advisory firm and global professional services partner to strategic competitive and market intelligence executives in the Fortune 1000 and SMB companies, will offer presentations and events from May 14-17, with entertainment and business events on the schedule.

Decision-makers in business are demanding their intelligence function support corporate performance management goals if they are going to continue being funded.

More than 700 practitioners from around the world are converging on Philadelphia this week for the 2012 Strategic and Competitive Intelligence Professionals society annual international conference, also known as SCIP. The event is being held at the Marriott Philadelphia Downtown hotel at 1201 Market Street and conference highlights can be followed on Twitter under the hashtag #SCIP2012 or @AuroraWDC the firm's Twitter handle.

Aurora's business agenda begins with sold-out presentations by Dr. Craig S. Fleisher Aurora's Chief Learning Officer, 2006 SCIP Chair and world-renowned scholar of intelligence analysis, on the topic of "Using Analytical Fitness to Develop Top-Grade Intelligence Analysts." Aurora CEO Derek Johnson is co-presenting "How to Use Customer and Stakeholder Time as a Competitive Weapon" and SCIP's 2012 Chairman of the Board of Directors, Michel Bernaiche will wrap up the week with the annual "State of SCIP" address to the membership before hosting the key take-aways panel to close the conference. Bernaiche directs Aurora's Program Development services.

Aurora's entertainment agenda is equally engaging, kicking off the week as a sponsor of the Networking Night Bowling tournament at Lucky Strike Lanes with Aurora's CEO Derek Johnson leading a team against Aurora's Chairman and Founder, Arik Johnson's team. The fun continues through Wednesday night's Rock 'n Roll Dance Party with Aurora's Atlanta-based house band, Void Where Prohibited, featuring Chief Research Officer, John Thomson on lead guitar.

Arik Johnson added, "Aurora's model of performance-driven organizational reconnaissance helps with a whole range of corporate priorities, including collaboration and engagement, governance and leadership, innovation and design, not to mention maximizing return on intelligence and analytics to drive company performance." Aurora's approach will be on display in the exhibition hall at the company's booth throughout the week.

"Aurora WDC has been a proud supporter of SCIP and strategic market and competitive intelligence professionals everywhere for more than 15 years," shared Derek Johnson, who served as chair of the conference when it was held in Chicago in 2009. "We are thrilled to be back in the City of Brotherly Love to create new memories while visiting with our many clients, partners and friends again. Decision-makers in business are demanding their intelligence function support corporate performance management goals if they are going to continue being funded, but too often new corporate intelligence practitioners are more focused on doing research than elevating their value to becoming trusted advisers to management. Aurora is laser-focused on helping our clients speak the same language as the board and C-suite they hope to serve so they can fulfill that promise. Our job is to free up the most precious resource of an intelligence pro… time."

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