Port Washington, New York (Vocus) April 7, 2010
The NPD Group, a leading market research company, announced today that it is providing financial, strategic and other support to In-Stat, which provides market research and analysis for the mobile and digital entertainment industries. NPD’s mobile market research and entertainment offerings include sales and consumer tracking for mobile phones and accessories, movies and music, as well as tracking of overall entertainment trends in America.
In-Stat was recently purchased by its management from former parent company, Reed Elsevier. In-Stat’s business focus is strategically aligned with that of NPD. Its analysis of the mobile Internet and digital entertainment arenas complement NPD’s consumer tracking services and are comparable to its analyst services for the flat-panel display industry and solar photovoltaics, available through DisplaySearch and Solarbuzz, both NPD Group companies.
“We are enthusiastic about working with and supporting In-Stat and continuing to raise the level of quality information available to these rapidly evolving industries,” said Tod Johnson, CEO of The NPD Group. “NPD’s and In-Stat’s analyst services are well aligned, and together we can offer broader and deeper knowledge to support better business decisions. NPD is always looking for strategic opportunities such as this one.”
“We believe that by being independent, we will be able to better serve our customers, and are pleased to have NPD’s support behind us in this new endeavor,” said Mark Kirstein, CEO of In-Stat. “Their years of industry experience and expertise in the market research arena will provide us with a critical resource for realizing our vision.”
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit http://www.npd.com/.
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the mobile Internet and digital entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions. For more information, contact us, visit http://www.instat.com/.