Online Market Research Unlocks China's High Tech Markets : Expert Advice from China's Top Bloggers Makes a Global Impact

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BloggerInsight (http://www.bloggerinsight.com) links international companies with a dynamic network of expert Chinese bloggers to provide direct market intelligence, answer questions and solve problems. Most commonly this includes market research, competitor analysis, product development feedback and expansion strategies. This approach of “crowd-sourcing” market research has attracted attention as a new method to gain in-depth industry knowledge in China’s fast moving high tech markets.

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a new concept that can help you break out of this affluent bubble in China and get real insight, from a hand-picked panel of bloggers that follow your specific market.

Officially launched two weeks ago at the Chinese Blogger Conference in Guangzhou, BloggerInsight has received rave reviews from online media internationally. Top China Blog CNReviews.com called BloggerInsight "a new concept that can help you break out of this affluent bubble in China and get real insight, from a hand-picked panel of bloggers that follow your specific market."

The Wall Street Journal China Blog and FastCompany.tv hosted by video blogging pioneer Robert Scoble interviewed co-founder and CEO Lucas Englehardt on the differences between the Chinese and foreign Internet markets. The differences are vast; grasping the nuances is key. Leading European blog TheNextWeb.com recognizes this and writes, "In the hard Chinese market, though, an intermediary like BloggerInsight might be necessary. Only if it was just for breaking the language barrier."

Expert Chinese bloggers have also expressed enthusiasm for the new BloggerInsight market research service that allows them to monetize their knowledge and opinions. One popular blogger 'Yuanzi' said, "Responding to cases gave me an opportunity to analyze new applications and discuss new ideas with other experts. It is exciting to see innovative new products and satisfying to know my opinions are valued."

Expert blogger 'Herock' compared the process of providing market insight to blogging, but with many unique perspectives: "BloggerInsight exposes me to many more varied opinions than I usually encounter. Answering a new case is like posting on my blog and getting great feedback."

BloggerInsight is a portfolio company of Shanghai-based incubator and market entry consultant Web2Asia (http://www.web2asia.com).

Links

http://CNReviews.com/entrepreneurship/blogger_insight_20081122.html

http://blogs.WSJ.com/chinajournal/2008/11/28/do-chinese-web-users-have-more-fun/

http://www.Fastcompany.tv/video/entrepreneur-china-gives-companies-insights-bloggers

http://theNextWeb.com/2008/11/20/bloggerinsight-provides-intelligent-chinese-crowd-sourcing/

BloggerInsight is a dynamic research community providing personalized, independent advice from experts in China to enable clients to make smart decisions.

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Lucas Englehardt
BloggerInsight
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