Market America Set to Celebrate 20 Years at Upcoming International Convention

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Four-day event to highlight the Greensboro, N.C.-based company’s two decades of entrepreneurial successes and include special guests Khloe Kardashian Odom and Scottie Pippen

Market America, Inc has its eye on the future. Twenty years after its humble beginnings in the garage of a one-story home in Greensboro, the company is set to welcome more than 20,000 people starting Thursday, August 9 to its annual International Convention, showcasing the successes and business model that has created millionaires the world over.

Founders JR and Loren Ridinger began Market America in 1992, and since then have led the One-to-One Marketing and product brokerage company’s growth to include multiple e-commerce and entertainment platforms, revolutionary products across a wide range of industries, and an exclusive entrepreneurial business model.

This year’s event will not only highlight company milestones, but introduce new products, programs and initiatives designed to lead a new generation of entrepreneurs through the next 20 years.

The event will feature the Market America Corporate Team, successful UnFranchise® Owners and celebrity guests. This year, reality TV star and successful entrepreneur Khloe Kardashian Odom is scheduled to be on hand in support of Market America and to celebrate the company’s 20th anniversary. In addition, Basketball Hall of Famer Scottie Pippen is scheduled to appear and discuss how Prime™ Joint Support Formula by Isotonix® has helped him maintain optimal health.

Previous events have been attended by La La Anthony, Eva Longoria, Alicia Keys, Jennifer Lopez, Serena Williams, Alejandro Sanz, Kim Kardashian, Tony Romo, Swizz Beatz, Paulina Rubio, Marc Anthony, David Bisbal, Hulk Hogan, and others.

As Market America continues to see increased traffic to their digital properties, Chief Operating Officer Marc Ashley will announce the completion of the technology integration between and SHOP.COM. This merging of platforms marks a game changing scenario, allowing the company’s six million-plus customers to experience a wide range of features and functionalities at SHOP.COM, including: the fastest and most relevant search capabilities available on a comparative shopping web site; the integration of more than 35 million products for sale through SHOP.COM from companies such as Target, Best Buy, Nike, Apple, Samsung and more; the highly successful Cashback program allowing customers to earn money for shopping; and unique features such as the digital personal shopping assistant ShopBuddyTM, ShipFree, and more. will continue to provide Market America UnFranchise Business owners with business management resources, as well as provide qualified entrepreneurs with business development opportunities.

As always, the newest product offerings from Market America and its worldwide brands will be highlighted. Senior Vice President Loren Ridinger, who is also creator of the award-winning and widely-popular Motives by Loren Ridinger® cosmetics brand, will unveil the Fall/Winter 2012 cosmetics product line, as well as the latest additions to Motives® for La La, her much-heralded collaboration with actress and VH1 reality star La La Anthony. The company will also introduce new products that are geared to improve overall health & wellness, including the latest from its nutraMetrix® division, geared toward Health Professionals; and Isotonix®, a line of nutritional supplementation that combines cutting-edge ingredients with the most advanced supplement delivery system available on the market today.

Also, the company’s weight management division, TLS® Weight Loss Solution, will introduce the winners of the first-ever TLS Find Your Fit Challenge. This challenge, which started in February, provided individuals the chance to win more than $15,000 in cash and prizes for achieving their weight loss goals.

Market America’s social media efforts will also be highlighted as Loren Ridinger and Steve Ashley, Vice President of Internet Marketing, will discuss new initiatives to impact marketing and sales, and detail, the new social streaming platform debuting later this year that gives the public access to the lives of the most interesting personalities and celebrities on the planet. Steve Ashley will also address advances in the company’s mobile technology and strategies to continue to lead the mobile commerce marketplace.

Finally, JR Ridinger will detail expansion of the Market America brand. Currently in seven countries, the Market America UnFranchise® Business System is generating millions of dollars, with thousands of entrepreneurs domestically and internationally achieving great success even in a recessive economic climate worldwide. JR Ridinger will discuss the company’s goals and visions that will bring this unique entrepreneurial system to thousands more as the company continues to expand globally.

The four-day event lasts from Thursday through Sunday and is attended by more than 20,000 people, and generates approximately $20 million for the local economy.

Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than 3 million preferred customers and 180,000 Independent Shop Consultants worldwide, the company has generated over $4.3 billion in accumulated retail sales. Headquartered in Greensboro, NC, the company was founded in 1992 by President and CEO JR Ridinger and employs nearly 700 people globally with international operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom and Mexico. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people – creating the ultimate online shopping destination. More information is available at (

SHOP.COM is a comparison shopping site designed to meet the shopping needs of the consumer and the business needs of merchants. Leveraging the features of our patented OneCart®, along with extensive partner marketplace integration, and thousands of pages of unique shopping-centric editorial, SHOP.COM helps customers "Shop Smart, Save Big" across thousands of online stores. SHOP.COM also powers ShopCompanion® and The Shopping Vine® (, a shopping blog network. For more information, please visit SHOP.COM (


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Gigi Burns
Market America
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