SPSS Taps MarketBridge as Systems Integrator of the Year

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MarketBridge honored for use of predictive analytics applications in solving marketing and sales challenges.

We're constantly discovering better and more cost-effective ways to target and segment customers -- and gauge their propensity to buy. Congratulations to our Marketing Sciences team, which embeds the SPSS software into a variety of client marketing and sales programs.

MarketBridge, a leader in building and managing high-growth Sales and Marketing operations for Fortune 500 firms, announced it was named SPSS Systems Integrator Partner of the Year 2007 at the annual SPSS Directions User Conference in Orlando, Fla., in October.

MarketBridge (http://www.market-bridge.com) took home the Systems Integrator honor for developing joint solutions with SPSS, a leading provider of predictive analytics software, to solve several marketing and sales challenges. Those include marketing mix optimization, improving B2B pipeline performance and leveraging "passive" market research techniques to estimate the attitudinal effects of marketing activities.

In receiving the award, MarketBridge joins a high-powered group of technology companies honored at the conference, including HP, Channel Partner of the Year; SAP AG, Complimentary Partner of the Year; Oracle, Technology Partner of the Year; and MicroStrategy, Partner of the Year.

"Our work with SPSS and its predictive analytics solutions demonstrate how technology is changing the face of marketing and sales," said Tim Furey, CEO of MarketBridge. "We're constantly discovering better and more cost-effective ways to target and segment customers -- and gauge their propensity to buy. Congratulations to our Marketing Sciences team, which embeds the SPSS software into a variety of client marketing and sales programs."

To read the Marketing Sciences white paper, ''Putting the Relationship Back in Relationship Marketing,'' detailing methods such as predictive analytics for building Relationship Marketing programs click on this link: http://www.market-bridge.com/Forms2/Relationship_Marketing.html.

MarketBridge clients are reaping the benefits of the integration of SPSS predictive analytics within marketing and sales efforts:

  • One of the world's largest software companies has lowered its lead qualification costs by more than 50 percent by combining MarketBridge business process and analytics consulting with SPSS' suite of powerful data exploration, visualization and modeling algorithms.
  • Using SPSS' Predictive Enterprise architecture, MarketBridge has implemented a ''collaborative CRM'' program for a global IT leader -- allowing key channel partners to take advantage of the power of analytics and OEM data to build, deploy and measure their campaigns.

"SPSS is pleased to recognize all of its partners for their respective contributions and efforts to strengthen and foster our alliance relationships," said SPSS Vice President of Worldwide Alliances Patrick McCue. "We're extremely proud to honor MicroStrategy, HP, Oracle, SAP and MarketBridge, which align with us to provide our customers with the best and most innovative solutions for their unique business problems."

About MarketBridge
MarketBridge (http://www.market-bridge.com) is a leading provider of integrated Sales and Marketing consulting and managed services to Fortune 500 companies such as Microsoft, IBM, Johnson & Johnson, Philips, Siemens, Humana and BT. MarketBridge is headquartered in Bethesda, Maryland with offices in San Francisco, Seattle, Toronto, London and Singapore.

Contact:
Scott Van Camp
Corporate Communications
MarketBridge
svancamp@market-bridge.com
914-762-0397

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