The retail market has shifted in the last several years where retailers and manufacturers seem to be expanding their network to reach more innovative and niche groups.
Alameda, CA (PRWEB) August 21, 2012
KI Marketing Intl. recently released "The Product Launch Success Plan Checklist," an e-book that provides an easy-to-follow, step-by-step guide on how to launch a product. Karla Ilarde, the owner of KI Marketing Intl. and author of the e-book, starts the e-book at the beginning stages of business planning--product development--to provide inventors a clear direction on how to proceed with their initial ideas and goes through the full product launch cycle–manufacturing, marketing, and sales and distribution. The e-book is currently available at theproductlaunchsuccessplan.com or the products page of the company’s website at http://kimarketingintl.com.
“The retail market has shifted in the last several years where retailers and manufacturers seem to be expanding their network to reach more innovative and niche groups. The emergence of reality-based shows such as Shark Tank and American Inventor have also provided inventors and entrepreneurs a platform to be noticed and coached by entrepreneurs, business executives and potential investors. This means there’s a great opportunity today for inventors to get their product ideas to the marketplace,” Ilarde said.
"The Product Launch Success Plan Checklist" is a great resource that contains a wealth of information on how to turn an inventor's idea into a consumer product. Moreover, KI Marketing offers "The Product Launch Strategy Call," a private one-hour session that discusses vital information about the client's product, such as an honest assessment regarding its viability, pricing considerations, recommendations and guidance on possible improvements and market opportunities.
"As an inventor and owner of a startup business nearing the end of my product development phase, I purchased KI Marketing's Strategy Call to help me identify and understand the necessary processes for the successful launch of my new product,” Andrea Alli, the CEO of Ennovations Ltd, UK and a client of KI Marketing, said. “The in-depth evaluation carried out by Karla's team was unexpected. The Strategy Call session, which was tailored to my specific needs, addressed all of my concerns, gave me clear insight into my current position, and I learnt how KI Marketing can help with my plans. The thorough report and recommendations that followed both provided me the next significant steps in my product launch plans. Based on my positive experience from the Strategy Call and my subsequent interactions with Karla and her team, I am now working with KI Marketing for our launch plans and the launch of our new product to the U.S. market."
For more information about “The Product Launch Success Plan Checklist” or any of KI Marketing Intl.’s services, call 323-270-8601 or view the company on the Web at kimarketingintl.com. KI Marketing Intl. is located at 3043 Fernside Blvd. in Alameda.
About KI Marketing Intl.
KI Marketing Intl. not only provides services on marketing a product but also assists with retailing plans, product development, brand strategy, creative services, and sales representation and distribution. It will also perform sourcing services for entrepreneurs in the San Francisco and Los Angeles areas who are seeking a China manufacturer or an overseas manufacturing partner for their products. Karla Ilarde, KI Marketing Intl.’s founder and president, has more than 20 years of experience working in sales and marketing in the consumer-products industry.