Marketing Automation Meets Agency Expertise: A Partnership To Make B2B’s Smile

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Digital marketing and analytics company Fathom is proud to participate as an agency partner in the Act-On Partner Exchange (APEX).

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Every campaign must be relevant, every message must add value or you find yourself blocked out of the major inboxes and starting from scratch with your sender reputation.

Building on great success with its own digital marketing services, including the new Actify messaging and analytics solution, Fathom is now partnering with Act-On, the world's fastest-growing marketing automation company. Fathom will offer Act-On clients its expertise as an agency partner to put the “marketing” in marketing automation by providing the necessary input to grow the “top” of the sales funnel.

While Act-On’s software platform provides the infrastructure for marketing automation, Fathom’s ability to supercharge inbound marketing with conversion strategies, content development, and social/PR outreach can add quality prospects to the mix. In other words, marketing automation can succeed only insofar as good prospects are acquired in the research phase of the buying cycle. It needs a steady stream of new prospects to be nurtured, and Fathom also helps companies obtain them.

The new Act-On Partner Exchange (APEX) connects companies that need specialized products and expertise with those that provide such services. By definition, an agency partner combines “expertise in marketing and creative services with the Act-On marketing automation platform to provide customers an even more comprehensive solution for Internet marketing initiatives.” In addition to inbound marketing services, Fathom brings to APEX the capacity to skillfully use customer relationship management (CRM) software and establish business rules that are integral to fulfilling the potential of marketing automation.

“We are at a time when the technology behind your email messaging matters tremendously, and so do the ideas and strategies you are using to send the messages themselves,” said Joe Kneale, Fathom’s director of email marketing. “Every campaign must be relevant, every message must add value or you find yourself blocked out of the major inboxes and starting from scratch with your sender reputation.“

With Fathom’s increased familiarity with how the Act-On platform helps fuel revenue growth, it expects to further improve the inbound marketing strategies for its clients who are Act-On users. These clients can expect Fathom’s marketing services to help run the engines of lead-nurturing that more than 1,000 global users of Act-On have come to rely on and appreciate.

About Act-On
Act-On Software's cloud-based marketing automation platform is quickly forming the foundation of successful marketing campaigns everywhere—from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On(TM) database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California. To learn more, please visit http://www.act-on.com.

About Fathom
We believe that all investments in marketing and advertising should be held highly accountable. Fathom is a full-service digital marketing and analytics firm that delivers profitable revenue for its clients across multiple digital touch points. Our results-oriented approach aligns well with mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare and sports—allows us to back up our promise to deliver “results that matter.” Companies that want simple answers to the digital world’s complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.

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Nathan Christofaris
Fathom
216-369-2220 360
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