Marketing is as critical to a company’s survival and growth as the technology they use
(PRWEB) March 06, 2013
According to PayScale, in order for a business to hire a full time Director of Marketing it would cost a business anywhere from $80,000 to $165,000 a year not including vacation time and insurance. Most, small businesses (under $15M in annual revenues and 25 employees) cannot afford to take on this type of expense, but are in need of quality marketing leadership. Marketing Manager, is a new “managed marketing service” brought to you by one of the co-founders of CoreConnex, providers of the Corelytics Financial Dashboard.
When Marketing Manager recently surveyed 50 small business owners across the US only 7% could say they had a clear leader in their organization who they would consider to be a Director of Marketing. Here are just some of the basic responsibilities a Director of Marketing should take on for your business.
•Manage all marketing activities (including strategies and a master marketing calendar)
•Oversee web site optimization to convert more visitors to leads
•Write web content, blogs, email marketing, advertising that carry a consistent message
•Be sure that your web site properties are optimized to gain the attention of the right visitors
•Oversee social media marketing with at least YouTube, LinkedIn, Facebook
•Oversee performance of on-line advertising
•Make sure appropriate email marketing is being done and follow up from sales is
•Coordinate customer testimonials and video marketing
When asked how Marketing Manger came to be, the CEO, Tony Lael explained, “When small business owners were asked to define financial goals around marketing using Corelytics they typically didn’t understand how to do this. It was clear they didn’t have or understand what strong leadership in this area of their business meant, although they usually had the owner of the business, an intern or a recent college grad who was responsible for making sure marketing got done, they lacked marketing leadership. Marketing Manager can provide marketing leadership at a fraction of the cost it would take a business to hire an employee.”
Small businesses only have a certain amount of budget when it comes to marketing activities. The chances that one person will have all the skills they’ll need to effectively market their business and products/services are extremely low. However, Marketing Manager does more with experience, tools, knowledge and relationships at a fraction of the cost! They leverage great relationships with companies like MailChimp, Salesforce.Com, iContact, KISSMetrics, Yodle, Corelytics, Varvid and Rocketship to create a system to help you market your products and services.
With all the marketing and sales apps and marketing services available to small businesses owners today, it is imperative that they have someone on their team who can provide quality marketing leadership. Marketing is as critical to a company’s survival and growth as the technology they use. This managed marketing service is already at work in clients in Washington, New York and California and expanding quickly.
About Marketing Manager
Marketing Manager is a managed marketing service for small to medium businesses looking for a Director of Marketing who can provide marketing strategies, execute marketing initiatives and provides ROI on marketing activities at a fraction of the cost. Go to http://www.marketing4mybiz.com or call 425-327-1296 to get a free, no obligation, marketing evaluation today.