Vocus and PRWeb Webinar: Integrated Communications

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Free Webinar for Marketing, PR and Communications Professionals on Proven, Effective Methods for Unifying Push and Pull Tactics – Minus the Turf Wars

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The online news release distribution service of Vocus. Follow us on Twitter: @PRWeb

The industry has discussed the concept for integrated communications for the better part of the last decade. However, recently we’ve seen this trend re-emerge and this time the opportunity is quite real

Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, and PRWeb, the online news distribution service of Vocus, today announced it will host a free Webinar titled, “The Inside Scoop for a PR & Marketing Strategy.”

Integrated communications has often been more theory than practice until recently. What has changed? Everything – and social media is top of the list. This Webinar will focus in the big picture implications of a content-driven strategy – and best practices for implementing this approach.

Speakers Marc Harty, editor of 30MinutePR.com and Jolina Pettice, senior account executive with TopRank Online Marketing will present their perspectives on Thursday, February 11, 2010 at 2 p.m. ET. Specifically, the attendees of this Webinar will learn:

  •     How to achieve integrated communications – and get results doing it.
  •     Tips for customizing keywords, Web content and e-mail to drive buzz that reinforces PR and social media efforts
  •     Leverage PR campaigns to supplement PPC marketing, stretch budgets and boost SEO results
  •     Develop powerful content that passes the “3 Cs Test” – Consistent, Connected and Concept-Driven

“The industry has discussed the concept for integrated communications for the better part of the last decade,” said Sophie Shiatis, vice-president of E-commerce for PRWeb. “However, recently we’ve seen this trend re-emerge and this time the opportunity is quite real.”

All attendees will receive a whitepaper that provides guidelines for using earned, owned and paid media channels to facilitate conversations that grow brands, generate leads and attract new customers. In addition, two attendees will be selected to receive a free copy of “Online PR Made Easy” – a blueprint for optimizing news releases developed by Marc Harty.

To register for the free, one-hour webinar, please click on the following link: http://tinyurl.com/ydkrjyx

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software.

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information please call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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