The site is meant to serve as foundation for Canadian marketers. I hope that they will find our site the ideal destination to enrich their knowledge of marketing techniques and increase their familiarity with the inbound marketing philosophy.
Montreal, Quebec (PRWEB) November 08, 2011
Direct Objective consulting, a B2B Marketing Agency, is pleased to announce the launch of a marketing information website that can act as a resource for Canadian companies wishing to expand their business and get better results from international markets. The information gathered from years of experience and an understanding of the newest trends in both traditional and online marketing has been made available at no cost. This was done to ensure that Canadian companies can get an edge in the international market arena by learning how to play to their strengths.
Canadian companies have developed some of the greatest technologies of the past—and are continuing to do so today—yet a characteristic weakness has been their lack of ability in leveraging their strengths when entering larger markets. Examples such as Nortel and RIM are often the first to come to mind; both companies have had superior products and a strong user base, yet they couldn’t capitalize on them. And they are only the tip of the iceberg. The challenges faced by small-medium enterprises in marketing their products/services are currently not being met.
This was the reasoning behind the creation of the new Direct Objective marketing resource site. Unlike most brochure-like websites, Direct Objective’s website structure is built to cover the different marketing phases a B2B company should consider throughout the commercialization of a product/ service. Similar to a portal, it offers a wealth of information and resources, and will continue to grow, providing the most up-to-date resource for Canadian companies seeking to educate themselves about modern marketing techniques. “The site is meant to serve as foundation for Canadian marketers,” said Gil Gruber, President of Direct Objective, “I am hoping that Canadian B2B marketers will find our site the ideal destination to enrich their knowledge in ever-evolving marketing techniques and increase their familiarity with the inbound marketing philosophy.”
Should anyone wish to stay up to date with the latest trends in B2B marketing, or to brush up their knowledge of a specific marketing aspect, they would be able to find a wealth of B2B marketing resources and information on the new Direct Objective web site.
About Direct Objective
Direct Objective Consulting is a Montreal-based business-to-business (B2B) marketing agency; assisting small and medium companies succeed in North American and international markets. Specializing in B2B technology companies, manufacturers and large service organizations, Direct Objective provides marketing strategy services, branding design, and marketing campaign execution to assist companies expand their business. As a full-service B2B marketing agency, it offers a wealth of marketing services to its clients—everything from demand and lead generation campaigns to the implementation of sophisticated online optimization tools—ensuring growth and return on marketing investment efforts.