Benefits Making of Small Business Marketing Mobile

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Local business review site 5StarControl discusses the advantages of going mobile for small businesses.

This level of marketing integration coupled with mobile apps allows local businesses to reach broader consumer audiences and manage their online reputations more effectively.

5StarControl has decided to disclose secrets of using mobile applications (apps) to manage marketing small business online. Reputation management website, 5StarControl, wrote that small businesses will be overjoyed with small business marketing that can be managed on-the-go.

The Huffington Post published an article on August 7, 2012, stating that small businesses can benefit from using mobile apps to manage their online marketing, and more easily keep customers up to date on their products and services, by using consumer review sites such as Yelp. They also introduced a new buzzword for the upcoming mobile marketing integration, calling it, “the ‘SoLoMo’ trend,” and defined it as, “Get Social, Think Mobile, Spend Local.” The report went on to advise small businesses that it is in their best interest to make sure their employees are trained in the latest marketing trends they are using so that the employees can better assist consumers with their shopping needs, especially with the use of marketing and branding partnerships such as Shopkick, which offers members loyalty rewards, or ‘kicks,’ for check-ins, purchases, etc., through their client’s real-time and online stores. Additionally, Yelp’s partnerships with Bing and Apple offer small local businesses more opportunities to draw new consumers to their products and services by using an integrated approach to marketing.

Yelp partnerships with Bing and Apple are expected to dramatically increase their website’s ability to reach more local business markets when Yelp search results are published on Bing’s search engine, and “Yelp's services are expected to be integrated into the new maps services on Apple's latest mobile operating system iOS6,” said an August 2, 2012 Reuters article. 5StarControl stated, “This level of marketing integration coupled with mobile apps allows local businesses to reach broader consumer audiences and manage their online reputations more effectively. Investing in services from a mobile seo company could also benefit local businesses by making their websites friendlier to search engines on mobile devices.”

Mobile apps are a family of software used on mobile devices such as smartphones and tablets that allow users to search the internet, purchase products and services, use real-time map directions through GPS, and keep abreast of the latest news, among other things. They were originally designed as productivity software that allowed businesses to participate in video conferences, check email, and manage orders and inventory from the road. Consumer demand has expanded it into the wealth of software apps it is today that allow users to find products and services locally, play games, and perform many other activities on their mobile devices. Additionally, a recent comScore study bears this out. In the May 2012 study, the results showed that more users accessed online services through mobile devices than through web browsers (non-mobile devices) by a 1.3% margin. “This is why it is more important than ever that small business owners keep themselves and their staff updated on all the latest marketing techniques to draw in more business and increase revenues,” 5StarContorl reported. defines employee training as, “the field which is concerned with organizational activity aimed at bettering the performance of individuals and groups in organizational settings.” This assumes even more importance for small, stand-alone businesses because they are more directly affected by the technological advances that allow consumers to access significant amounts of information about local products and services. Keeping employees knowledgeable about current promotions as well as monitoring competitors’ marketing strategies could be the difference between expansion and sudden death for small business marketing online. 5StarControl believes attracting new customers, and keeping them loyal, are key factors in successful marketing strategies.

Loyalty rewards are an increasingly popular marketing tool for small businesses, and have a greater impact on small business performance than larger industries. This is because they target specific customer needs, and can see a better return on their marketing strategies as well as save themselves a lot of expense by using the services of online consumer review sites like Yelp to track customer opinions and purchasing trends, which is why 5StarControl recommends Yelp and the writings of Frank Kern to its customers.

5StarControl believes using the latest tools that will be available through Yelp’s new partnerships with Bing and Apple, coupled with the increasing demand of consumers for more real-time information on local businesses, as well as the ability of customers to leave instant performance reviews for businesses, are why it is so imperative that small local business markets keep up to date on current marketing trends and manage their online reputations.

5StarControl is a website about small business concepts in the area of online review sites.

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