Marketers Gain Traction -- ThoughtOffice Innovation Software Brings TRIZ and Lateral Thinking Together In One Software Program

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Marketing makes Lateral Thinking, much more than a buzz word. It's a technique for generating ideas that smokes past the plodding step step-by-step logic that conventional wisdom offers. eXpertMarketer is a Module that plugs into ThoughtOffice Innovation Software to bring creative marketing expertise to the desktop.

Lateral thinking is more than a buzz word. It's a description of reasoning that goes beyond the immediately obvious. It's a technique for generating ideas is much more effective than using plodding step-by-step logic that conventional wisdom offers.

eXpertMarketer is a powerful business plugin module that is utilized within ThoughtOffice brainstorming software. It uses the lateral thinking approach to let marketers find solutions to the challenges they face in bringing new products to market or reestablishing products that need to be reintroduced. The program helps shift thinking patterns away from the predictable and toward new or surprising ideas.

eXpertMarketer works in harmony with ThoughtOffice's unique software features such as the IdeaBrowser; a feature that is central to the effectiveness of the entire ThoughtOffice suite of software programs. eXpertMarketer makes it faster and more effective than ever for marketing consultants, creative professionals and businesses innovators to plan and implement efforts to increase sales volume and market share. The system also provides a linear method to track the process so that ideas can be captured before they fade way, recalled and distributed to the members of the marketing team.

The questions that need to be answered before the heavy lifting of the planning and implementing begins all flow from another creative process that has been used by successful planners for a very long time. Like lateral thinking, it has become more easily available and more effective by building on the technological advances in computing of recent years. The creative thinking that eXpertMarketer makes possible is natural extension of the way lateral thinking and TRIZ can combine to reinforce each other.

"Lateral thinking and TRIZ are the pillars of the ThoughtOffice approach," says Mark Alan Effinger, CEO of"Today's rapidly changing world of commerce and connectivity requires that we think faster and think better. Bringing lateral thinking and TRIZ together to create software solutions to marketing problems is something we do very well."

eXpertMarketer has become an important tool in developing and coordinating successful product and marketing campaigns worldwide. It comes replete with questions designed by marketing experts to guide you through the entire marketing process -- from assessing your current markets to testing and evaluating your strategies for reaching them.

"I have used iterations of these techniques for years," comments Martin Grossman, an award-winning marketing consultant who uses eXpertMarketer regularly. "It has saved me countless hours of brainstorming by streamlining the creative process and making it easier to share my thinking with colleagues and clients.

The ThoughtOffice Software Suite is available for $97-$499 direct from the web site. The base program comes complete with an online database of 9,523,680 words and phrases, and over 1,000 questions that help evaluate a process, and analyze it the way a top-notch private investigator would. Our proprietary forensic process clarifies the motives behind your creative process.

For more information, please visit, or call 1-360-450-6888.

About ThoughtOffice:
ThoughtOffice Corporation is a Washington State firm focused on innovation and creativity solutions for 21st Century firms. The company is founded by a one-time Inc. 500 company executive and nine-time serial entrepreneur. Past development projects include IdeaFisher, QuickyMart eCommerce software and ThoughtOffice, the next generation brainstorming software. The management team and advisors are focused on helping companies innovate faster, better and with real purpose. Call 360-450-6888 or visit for more information and to connect with the management, sales and support staff.


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