With the talent we've amassed, and with our consolidation of services to solidify our non-traditional marketing offerings, Moderne is perfectly positioned to help brands, companies, agencies and governments succeed at their consumer and business communications programs.
New York (PRWEB) December 3, 2008
Moderne Communications, a consumer and business marketing and advertising agency, has rebranded after over 20 years in business as Moderne Promotions. The move was made in order to bring all of Moderne's consumer and business marketing and advertising solutions under one main umbrella to allow for easier integration of marketing messages for multiple target audiences and foci.
Moderne Communications is now comprised of three distinct but highly integrated service platforms:
- Moderne Promotions, a leader in effective nightlife and event marketing programs;
- Moderne Interactive, an innovative digital and interactive agency servicing virtual worlds (including Second Life, where its former subsidiary TheSLAgency has dominated for 2 years), online presences and social networks; and
- Moderne Mosaic, a multicultural marketing agency with targeting capabilities in neighborhoods, urban environments, college campuses, and elsewhere.
Moderne's new unified tagline is "Reach Anyone Marketing," which underscores the agency's mission of being able to reach both groups and individuals with distinct marketing messages via a variety of unique touchpoints.
Joe Mastrocovi, President of the new Moderne Communications entity and one of the founders of the original Moderne Promotions, shares his excitement about the new company: "With the talent we've amassed, and with our consolidation of services to solidify our non-traditional marketing offerings, Moderne is perfectly positioned to help brands, companies, agencies and governments succeed at their consumer and business communications programs." In addition, Mastrocovi feels that Moderne's two decades of experience, relationships and results will be further assets to the new corporate entity and to its growing client list.
The company's leadership believes that the consolidation and reorganization of the company's services will help it serve its niche marketing solutions to more companies, even in this period of economic downturn and decline. Leigh Rowan, COO and Chief Strategist of Moderne Communications, notes that "as the economy slows, brands and organizations are looking for innovative ways to connect with their target audiences without the restraints and excess expenditures of big agencies. I'm confident that Moderne's marketing solutions allow them this freedom and cost-effectiveness!"
All of Moderne's previous entities, including Moderne Promotions and virtual worlds marketing agency TheSLAgency will operate under the new parent company Moderne Communications. The firm has launched a new website as part of the rebranding process: http://www.ModerneCommunications.com
About Moderne Communications, Inc.
Moderne Communications, Inc. is a unified consumer and business marketing and advertising agency committed to creating effective programs that reach target audiences with right message, at the right place and time, when they are most likely to engage. Moderne Communications achieves its motto of "Reach Anyone Marketing" with its three operating units - Moderne Promotions, a nightlife and event marketing specialty firm; Moderne Interactive: a digital agency serving Web 2.0 and virtual worlds; and Moderne Mosaic: a multicultural media company focusing on urban/neighborhood media and college/total consumer market programs. Moderne's client list includes McDonald's, Adobe Systems, the Ontario government, Heineken, the World Bank, Nestle, and many more. Moderne is headquartered in New York and maintains an office in San Francisco. For more information please see http://www.ModerneCommunications.com
Source: Moderne Communications, Inc.