Vocus Unveils Cloud-based Marketing Suite

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All-in-one software makes it easy to attract customers on search engines, get followers on Facebook and Twitter, and generate buzz and visibility online and in the media.

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Our recommendation engine makes the full potential of online marketing available to millions of business owners and time-pressed marketers, all of whom can achieve huge results in just a few minutes a day.

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, today unveiled Vocus Marketing, a new software suite that enables customers to use online marketing, social media and publicity to grow their business.

Designed for business-owners and marketers alike, the new software combines elements of social media, online marketing and public relations. One innovative aspect of the software is Vocus’ recommendation engine which makes easy-to-follow suggestions that allow anyone – within minutes – to attract customers through search engines, generate buzz and visibility in the media, engage with customers on Twitter and even build a custom Facebook page.

“The Internet now offers incredible opportunities for businesses to reach and influence buyers through social networks, online and through the media,” says Rick Rudman, CEO of Vocus. “Our new software suite breaks down the final barriers to achieving business growth using online marketing – lack of time and lack of expertise. Our recommendation engine makes the full potential of online marketing available to millions of business owners and time-pressed marketers, all of whom can achieve huge results in just a few minutes a day.”

With the new Vocus Marketing Software users can:

  •     Be social: Vocus Marketing monitors Twitter, Facebook and the entire social Web, helping businesses use social media to attract customers.
  •     Create buzz: Vocus alerts users when writers need a source like them for a news story, helping businesses generate publicity and buzz.
  •     Get found: Users can create easy, online news releases that get in front of customers and shoppers on search engines like Google.
  •     Grow fans: Vocus Marketing helps users stand out on Facebook, increase their fans, generate interest with offers and products, and turn fans into customers.
  •     Track results: A quick glance is all it takes for users to gauge their success and track their increasing fans, followers and visitors.

A limited group of customers has been using the new suite since late summer and the software is now generally available to the public.

“With Vocus Marketing, we have risen to the first page on search engine rankings for most of our key terms in less than 90 days," said Joe Palmieri of Beantown Coins, a leading website for buying and selling rare coins. “Vocus Marketing news releases helped us establish a quick presence online and on search engines. Vocus Marketing social media recommendations and publicity alerts are showing us terrific opportunities to interact with influencers and even get into the media. This is like having a social media consultant in-house.”

Click here for more details on the Vocus Marketing Software.

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a software suite for social media marketing, content distribution and public relations to help customers generate awareness and increase sales in today’s customer-led buying process. Vocus is used by more than 40,000 organizations worldwide in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.


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