REMI Recommends Color Branding for High-Impact Real Estate Marketing

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The Real Estate Marketing Insider endorses the use of color to create an outstanding business impression. Following a RISMedia article that featured the subtle messages that colors send to potential customers, REMI advises consistent branding to help real estate professionals harness the power of color in their marketing efforts.

The Real Estate Marketing Insider recommends that realtors implement a cohesive color story for high-impact branding in real estate. Studies have shown that color influences 60 to 80 percent of a customer’s purchasing decision, according to an infographic provided by RISMedia. The results of these studies prompted REMI to ask its realtor readers to incorporate color in their real estate marketing strategies.

According to a Xerox research, color improves brand recognition by as much as 80 percent and comprehension by up to 73 percent. Every color of the rainbow sends a different message, RISMedia explains, and customers are keenly aware when a company’s color story and business principles don’t mesh well. It is therefore important to choose colors for logos and branding that impart the essential message of what the realtor’s business is all about. A realtor who wishes to clearly communicate years of experience and integrity might choose blue, a signifier of trustworthiness and responsibility. Another realtor who specializes in helping new, inexperienced buyers feel comfortable with the home-purchasing process might choose yellow, which communicates positivity and warmth. Realtors must think about their business’s core values, and then choose colors that will reinforce those in the mind of the customer.

Many businesses find that a limited color palette works best; 95percent of companies use just one or two colors in their logo. REMI believes that when choosing one’s palette, it might be beneficial to pick two colors that communicate differing, positive aspects of a business. For instance, the trustworthy and dependable realtor with a mostly-blue color brand might also employ red (in small amounts) in their marketing materials, to show energy and enthusiasm.

The Insider also recommends that realtors take time to research competing realtors’ brand colors before settling on a color palette. It would be advantageous to choose color combinations that are unique, so that potential customers can tell competing brands apart. Once the palette is chosen, realtors should integrate the chosen color brand across the board – in their logo, website, and all print materials.

Color branding can help realtors create a memorable business impression. The Real Estate Marketing Insider recommends that realtors use a consistent, carefully-chosen color palette that accurately reflects their core business values to their real estate prospects.

About the Real Estate Marketing Insider: provides accurate and up-to-date marketing analysis for real estate professionals. REMI is committed to sharing the most cutting-edge marketing advice available on the web today.

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