Dallas, TX (PRWEB) July 11, 2014
Global web analytics market analysis consists of various types of solutions and services, applications, deployment types, verticals, and regions. The overall market size is found by adding up the market size of each solution and services such as web engine, indexing and analysis, software query, engine reports and dashboards, professional services and support, maintenance services, and others. In web analytics, each solution and service is playing an important role in the market. These solutions and services support various applications including social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis and performance monitoring and other applications.
The "Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)" report (http://www.reportsnreports.com/reports/291683-web-analytics-market-by-solution-search-engine-tracking-ranking-heat-map-analytics-marketing-automation-behavior-based-targeting-by-services-professional-services-support-maintenance-worldwide-forecasts-analysis-2014-2019-.html ) is expected to help the market leaders/new entrants in this market in the following ways:
Most of the enterprises are focusing on marketing effectiveness, reducing causes of attrition of consumers, enhancing customer experience for competitive, and market intelligence. Web analytics helps to gain behavioral insight through various solutions. The web analytics solutions help companies to monitor the customer interaction and trends, which in turn helps them to support their marketing strategies. Hence, the increased focus on web marketing and ads campaigning and increasing e-commerce is one of the major drivers for the web analytics market.
A new innovation, such as real-time web analytics, is higher version of traditional web analytics. Real-time web analytics offers a great help for enterprises by analyzing customer interactions while they happen. It helps in gaining the greatest business assets that’s the insight about the customer behavior and empowers the marketers and ad publishers and companies to take the next best action.
Companies profiled in 2014-2019 global web analytics market report include Adobe Systems, AT Internet, Google, IBM, Microstrategy, SAS, Splunk, Tableau Software, Teradata and Webtrends. Order a copy of this report at http://www.reportsnreports.com/Purchase.aspx?name=291683.
This research believes that data privacy and regulatory laws and open source solution provision are the major issues in the Web Analytics Market. These challenges are restraining the enterprises and customers to adopt web analytics to support a wide range of applications such as social media, search engine and content optimization targeting and behavioral analysis, display advertising optimization, mobile website and application tracking, multichannel campaign analysis and performance monitoring and other applications.
Worldwide web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019. In terms of regions, North America is expected to be the biggest market in terms of revenue contribution, while emerging economies such as Middle East and Africa (MEA), Latin America (LA), and Asia-Pacific (APAC) are expected to experience increased market traction with high CAGRs, in the due course.
Along with 65 data tables, this international web analytics market research report provides the following figures on the industry:
Figure 1 Data Triangulation
Figure 2 Evolution
Figure 3 Segmentation
Figure 4 Time Impact Analysis
Figure 5 Value Chain
Figure 6 Web Analytics Market Size, By Solution, 2014-2019 ($ Million, Y-O-Y %)
Figure 7 Market Size, By Services, 2014-2019 ($ Million, Y-O-Y %)
Figure 8 Market Size, By Deployment Type, 2014-2019 ($ Million, Y-O-Y %)
Figure 9 Market Size, By Application, 2014-2019 ($ Million, Y-O-Y %)
Figure 10 Market Size, By Vertical, 2014-2019 ($ Million, Y-O-Y %)
Figure 11 Ecosystem
Figure 12 Opportunity Plot
Figure 13 Social Trends
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