Writing a white paper for any company is a very important effort, but marketing a white paper and leveraging online channels for visibility is even more important.
Newport Beach, CA (PRWEB) August 27, 2012
SmartBug Media, a leading inbound marketing company, has released a downloadable guide on white paper promotion strategies. The White Paper Marketing Methods Guide explores the challenges facing marketers who wish to launch white papers and shares seven important tactics for boosting white paper performance after publication. Although white papers can work wonders as marketing tools, many of them fail to live up to expectations due to inadequate marketing strategies once the white paper is published. The White Paper Marketing Methods Guide examines a relatively new solution to this problem, known as the White Paper Launch Method. The free guide can be downloaded at http://www.smartbugmedia.com/marketing-white-papers-lp/.
For effective adoption of this method, all seven tactics should be integrated with one another and used accordingly. The guide lists and describes each of the seven marketing steps in order. One of the first steps is to send out media pitch letters to editors, reporters and analysts with the aim of summarizing the content of the white paper in an intriguing manner. The strongest pitch letters tend to be just 2 or 3 paragraphs in length, offering access to an expert who can discuss the paper in more detail. Another top strategy that’s discussed is that of white paper syndication. This is generally recognized as the fastest method for generating leads and providing sales teams with momentum, as it allows companies to market papers to the readers of various magazines.
According to Ryan Malone, founder of SmartBug Media, “Writing a white paper for any company is a very important effort, but marketing a white paper and leveraging online channels for visibility is even more important.”
As the guide recognizes, social media must be a part of any 21st-century white paper promotion method. The last step of the White Paper Launch Method, therefore, is to optimize the paper for social media. This can be done in a number of ways, such as including Retweet and sharing buttons in the document and using third party services to schedule status updates about the paper. To effectively promote a white paper, marketers need to make smart decisions before the document is even written. For example, deciding who is actually going to write the paper is a key decision. Whether its written internally or outsourced to a third-party writer, it should be written by someone with expertise, objectivity, minimal distractions and the time to conduct all necessary interviews and research.
About the Company
SmartBug Media is a leading inbound marketing agency that helps companies increase qualified leads, customers and reach. SmartBug Media helps companies achieve better marketing results by combining content marketing, social media, informational products and white paper marketing. Named in the top 1% of inbound marketers by Hubspot, SmartBug Media boasts the highest ROI of any agency on Hubspot’s website. Our team consists of veteran marketers who have owned P&L responsibility, managed budgets, launched hundreds of products and generated hundreds of millions of dollars in revenue for their companies. SmartBug Media has delivered results for many small business and leading brands such as Acxiom Corporation, Atria Senior Living, Brookdale Senior Living, HireRight, FiberLight, INC Research, Liberty Mutual, Morgan Stanley Smith Barney and Valpak. For a more information, visit http://www.smartbugmedia.com or call 877-858-3922.