ASTRALCOM Issues Treatise on Marketing/Messaging - Challenges Status Quo

Treatise Calls for Reinvention of Industry, New Professional Role, Consumer and Messaging Doctrines.

Lakewood, California (PRWEB) April 15, 2009 -- ASTRALCOM, LLC (d.b.a. ASTRALCOM Digital Business Solutions) today issued their newest white paper, "A Treatise on Messaging and Society Today: The Genesis of the Social Intelligence Architect and the Advent of the Integrated Media Services Organization (IMSO).

IMSO Cover Shot

Strategies for Marketing Successfully in a Freakonomy

We had a great response to our 'Freakonomy' paper and that pretty much indicated to us that we should issue a new paper about our methodology and challenge the traditional perspectives that most advertisers and marketers have of the consumer marketplace today

For more than 13 years, we have been utilizing this methodology and I think it's one of the fundamental reasons we've been so successful - because it works for our clients

The odd thing is that clients more readily accept and embrace the Social Intelligence and IMSO paper concepts than do ad agencies or marketing shops - where this kind of thinking really needs to take hold.

A Treatise on Messaging and Society Today: The Genesis of the Social Intelligence Architect and the Advent of the Integrated Media Services Organization (IMSO)

"We had a great response to our 'Freakonomy' paper and that pretty much indicated to us that we should issue a new paper about our methodology and challenge the traditional perspectives that most advertisers and marketers have of the consumer marketplace today," explained Richard Bergér, VP of E-Business at ASTRALCOM.

The IMSO paper is a compelling look at "next generation" marketing and advertising concepts that suggest a more holistically-integrated approach to messaging overall and further identifies a new critical role in society as it relates to marketing and advertising.

"For more than 13 years, we have been utilizing this methodology and I think it's one of the fundamental reasons we've been so successful - because it works for our clients," explained Bergér. "The odd thing is that clients more readily accept and embrace the Social Intelligence and IMSO paper concepts than do ad agencies or marketing shops - where this kind of thinking really needs to take hold."

Download "A Treatise on Messaging and Society Today: The Genesis of the Social Intelligence Architect and the Advent of the Integrated Media Services Organization (IMSO)" free @ www.astralcom.com/imso.

ASTRALCOM Digital Business Solutions (www.astralcom.com) is a multiple award-winning digital business solution provider that creates and develops strategic Internet and e-business implementations including web development, e-commerce, search engine marketing, customer experience, content management, virtual world deployments and all aspects of Internet-related business.

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