A typical flight lasts two or more hours, so this is a wonderful way to get your consumer’s undivided attention for an unprecedented period of time.
Chicago, IL (Vocus) August 15, 2010
Brand Connections, a leading marketing and media company that connects brands with consumers enjoying travel and leisure, announced today a partnership with clothing designer and artist Kevin Christiana with their #1 rated in-flight media network, branded In-Flight tray tables. Kevin Christiana and Brand Connections have partnered up to beautify the interior of airplanes by utilizing the tray tables as a creative platform for décor. The standard white trays will be wrapped with Christiana’s original artwork to fashionably spice-up the atmosphere. This media platform has been proven effective in creating a one-to-one experience between various brands and consumers, but Christiana is the first artist to creatively seize the space. Brand Connections, CEO & Founder Brian Martin said, “A typical flight lasts two or more hours, so this is a wonderful way to get your consumer’s undivided attention for an unprecedented period of time.” Kevin is best known from his appearances on the Rachael Ray show and his participation in Season 4 of Project Runway. He has been the head designer and partner in two labels since 2008 – MYNT 1792 and Christiana Zinn, both of which were launched in Fall 2009. MYNT 1792 is both a men’s and women’s line comprised of the “realman’s jean” that will actually fit and of West-Point-meets-East-Village styles for the ladies. Christiana Zinn is a women’s premium, denim-based collection targeting women of all sizes at a viable price point.
About Brand Connections
Brand Connections is one of the largest marketing and media companies in North America focused on reaching consumers in a variety of venues. The company’s targeted media, product placement and experiential marketing products connect national advertisers with hundreds of millions of consumers in environments such as airlines, hotels & resorts, outdoor sports & recreation centers and colleges &
universities. Since 2001, Brand Connections has connected more than 400 national brands with over 1 billion consumers. Brand Connections is backed by one of the largest global media-focused private equity firms, Veronis Suhler Stevenson.
About Kevin Christiana
Kevin Christiana is known both from his appearance as a contestant on Project Runway Season 4 and his frequent appearances on the Rachel Ray show. At 26 years old, he started his first label KEVIN CHRISTIAN and K JEANS. The collections have sold to approx. 200 boutiques nationwide. K Jean debuted on the cover of the Victoria’s Secret fall 2006 catalog. In 2008, he became head designer and partner in two labels – MYNT 1792 and Christiana Zinn, both of which were launched in Fall 2009. Kevin studied at NYC’s Fashion Institute of Technology where he won the 'menswear Designer of the Year' grant. His design aesthetic combines classic European tailoring with his own edgy twist. He draws inspiration from daily life in Gotham City and his travel around the world.