Discounting strategies are incredibly difficult and complicated to design and manage. They require an intimate knowledge of your products, customers and competition, and alignment between multiple, often disparate functions in the organization.
(PRWEB) October 17, 2012
The Association of Strategic Marketing, a leading marketing association providing tips, techniques and training resources, is offering a new online marketing training course entitled “Effective Discounting Strategies” on November 7 from 1-2:30 p.m. EST. A poorly conceived and implemented discount strategy can cripple the financial viability of any firm, according to Alex Beram, special guest speaker for the live audio conference. The “Effective Discounting Strategies” audio conference will provide real world examples of effective and ineffective strategies, educate attendees on the implications for each, and show how to apply best practices to a particular industry and organization.
“Discounting strategies are incredibly difficult and complicated to design and manage,” says Beram. “They require an intimate knowledge of your products, customers and competition, and alignment between multiple, often disparate functions in the organization.”
The “Effective Discounting Strategies” audio conference will go over the challenges in setting a discounting strategy, the implications of effective and ineffective strategies, and setting a good strategy in motion. While looking at real world B2B and B2C examples, the session will also include what the goals of a discounting strategy should be, and how to apply best practices to a particular industry and organization.
In ASM’s new online marketing training course attendees will:
1) Learn to put a discounting strategy in context with a wide range of industry best and worst practices
2) Understand the right and wrong times for discounting
3) Discover how internal alignment around business objectives is critical to a successful discounting strategy
4) Learn how different types of discounting will positively and negatively influence customer buying behaviors
5) Gain control over discounts through a better grasp of policy setting.
Alex Beram is the engagement manager at Holden Advisors, Corporation, a leading consultancy in pricing strategy and sales effectiveness. Alex has worked globally with leading firms in software, agribusiness, professional services and other industries, and has extensive experience in the entertainment and hospitality industries. Published co-writer in the Journal of the Professional Pricing Society, Alex’s article, “Case ROI: Versatile Sales Tool to Defend Price” is a proven method for quantifying the financial value a customer gains by using a company’s products and services versus the competition.
To register for the conference visit http://www.associationofmarketing.org/audio-conference/389605?c=11&p=18080
About the Association of Strategic Marketing
The Association of Strategic Marketing (ASM) is an online marketing training and development website dedicated to the enhancement of the marketing profession. ASM is committed to the specific educational and developmental needs of members looking for unique, up-to-date marketing training opportunities through audio conferences, seminars, webinars and articles. ASM members also gain access to product offerings and other educational tools that assist in securing their position at the forefront of their respective disciplines. ASM delivers an overall experience that gives their community of marketing professionals a distinct competitive advantage.