The Digital Marketer's New Ultimate Online Research Resource

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Fuor Digital presents: Digital Media Trends and Stats, an aggregation of the leading research and statistics from around the web.

Fully 56% of American adults - more than 122 million people - sought information about a personal health concern from a source other than their doctor, up from 38%, or 72 million people, in 2001, according to a Center for Studying Health System Change (HSC) study.

Leveraging Web 2.0 social bookmarking technology from Clipmarks.com, Fuor Digital now provides summaries and links it its newly created Digital Media Statistics section with the latest secondary research regarding email marketing, search engine marketing, online media usage, mobile phone usage and digital media trends. Each employee is equipped with a browser add-in that allows them to "clip" into this section, a relevant statistic based on the secondary research that they conduct every day while putting together digital media marketing plans and strategies.

These brief, yet powerful "clips" of data have impactful insights important to all marketers. Some of the categories of research include Digital Media Usage and Trends, Mobile Phone Marketing, and Search Engine Marketing.

A few of the the current "clips" include:

--Under 60 Character Email Subject Lines Increases Open Rate--
Clip Source: Mediapost.com
"According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices.

50% of the respondents say they use the company name as the best "from" name choice, while a third say it's based on the campaign. Responses are based on the question: "How do you address your 'from' line?"
*The Company... 50.89%
*Depends on the Campaign... 31.95%
*Individual... 17.16%"

--Internet is the Fastest Growing Source of Health Care Information for Americans--
Clip Source: Marketingcharts.com
"Fully 56% of American adults - more than 122 million people - sought information about a personal health concern from a source other than their doctor, up from 38%, or 72 million people, in 2001, according to a Center for Studying Health System Change (HSC) study."

--Tracking Capabilities in Question by Many Interactive Marketers--
Clip Source: Ovrdrv.com
"According to an interactive marketing survey by Sapient, senior-level marketing respondents do not feel very confident that their organization can track campaigns across multiple channels in real-time. The following table illustrates the responses: The least confidence of all was cited for the social networking channel. This channel, however, has the highest anticipated increase in marketing analytics spend for 2008 according to the survey.

The two channels in which marketers place the most confidence in their tracking ability, according to the survey, are email and search. 38% of respondents said search resulted in the highest ROI to their organizations. 28% of marketers plan to increase search spending in 2008. The biggest hurdle to measurement and accuracy, according to respondents, is the difficulty to compare metrics across channels."

Fuor Digital, a digital media marketing and analytics agency specializing in Search, Email, Mobile Marketing, Online Display, and Web Analytics. Fuor Digital compliments the integrated marketing environment with digital and emerging media research, knowledge, and tools. They are a subsidiary of Chicago's largest privately held media marketing agency: Kelly, Scott & Madison.

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Joshua Dreller
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