On-Site Seminar Series Launches: Marketing to Life Scientists

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BioInformatics, LLC -- an Arlington, VA-based market research and consulting firm -- has launched a new on-site seminar series, Marketing to Life Scientists: Linking Receptivity, Engagement & Loyalty, providing life science tools suppliers the unique opportunity to have industry experts present insights from thousands of life scientists to an unlimited number of employees at once.

    Incorporating information from reports on best-in-class marketing, customer loyalty and satisfaction, and brand perceptions, experts from BioInformatics will provide a thorough understanding of the competitive landscape and the essentials of effective marketing in the life sciences. Marketing to Life Scientists: Linking Receptivity, Engagement & Loyalty is designed to address the full spectrum of marketing in the life sciences and provide actionable insights that suppliers can put to immediate use.

Stated Bill Kelly, President of BioInformatics, "Over the course of a 3-hour seminar, we provide critical intelligence on engaging scientists with the supplier's marketing message through effective customer profiling, understanding existing brand perceptions, and a thorough knowledge of the most important customer touchpoints. Unlike corporate training that offers only generic approaches developed for other industries, this seminar addresses the real challenges of selling products and services to life scientists."

This seminar pulls together essential data from a number of reports published by BioInformatics over the past year. Each of the studies is based on input from thousands of life scientists around the world, providing insights into how they learn about products, respond to marketing communications, make purchase decisions and develop brand loyalty.

The BioInformatics Guide to Measuring Marketing Effectiveness, along with all presentation materials, will be provided to all seminar attendees. The guide draws upon the combined expertise of the scientific experts and business analysts of BioInformatics, providing a thorough understanding of applying state-of-the-art market research techniques to branding, advertising, and other key marketing areas. This exclusive guide is available only to seminar participants.

Marketing to Life Scientists: Linking Receptivity, Engagement & Loyalty was developed to provide information that will be invaluable to a wide variety of decision makers within an organization, including representatives of business development, corporate communications, market intelligence, marketing, advertising, sales, and product management. Companies may choose the 3-hour seminar or opt for a full-day version completely tailored to their product lines, current needs and business concerns.

For more information on this seminar, please visit http://www.gene2drug.com/seminar


BioInformatics, LLC is the premier research and consulting firm serving the life science tools industry. By leveraging our global online panel of tens of thousands of biomedical researchers, we have supported more than 300 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

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Amanda Donathen
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