Psychographics (open vs. closed) are way more important than demographics
NEW YORK (PRWEB) October 30, 2007
Seth Godin's most talked about Blog states, "It's common knowledge among marketers that marketing to seniors is largely a waste of time. The reason most believe this is because of a simple distinction: open and closed... For a long time, the easy way out was to believe that 18 to 34 year olds were open and seniors were closed. Then the baby boom happened. Baby boomers have been open their whole lives. And now they are seniors. So all conventional wisdom goes out the window."
Now that baby boomers have begun to reach the age of retirement, marketers across industries are trying to find ways to capture this $2.1 trillion segment. But, segmenting by age alone is not enough and has proven unsuccessful with this market. "Psychographics (open vs. closed) are way more important than demographics," says Seth Godin.
At this innovative event companies including Zimmer Holdings, AARP, Mercedes-Benz, Chipotle, Target, KeyBank, The Knot, Safeco Insurance, Universal Music Enterprises, TOUR GCX Partner, Truman's Gentlemen's Groomer, and Rethink Breast Cancer will showcase how they successfully implement psychographic and behavioral marketing to effectively connect with baby boomers.
The Marketing to Men, Women & Boomers conference is bringing together top marketers, product managers, brand managers and market researchers across industries. At this gathering they will discuss the innovative methods they are using to effectively reach the Boomer, Men and Women markets. To view the complete program and speaker roster is available for review at: http://www.iirusa.com/mwb