Ganem Jewelers Advances Custom Jewelry Line— KODA Creative Smoothes the Company’s Repositioning

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KODA Creative, a Scottsdale-based marketing firm, is overseeing the repositioning of Ganem Jewelers, already a leader among the Valley’s high-end jewelry retailers.

KODA Creative (http://www.kodacreative.com), a Scottsdale-based marketing firm, is overseeing the repositioning of Ganem Jewelers, already a leader among the Valley’s high-end jewelry retailers.

“We’ve been dazzling our clients—and beautifying them, too—for more than 20 years,” says owner Jason Ganem.

Ganem’s keen eye for unique, high-quality pieces has grown the family’s business: Ganem Jewelers serves the Phoenix area’s most discerning clients from two bustling stores.

“We have always offered custom jewelry services,” says Jason Ganem, owner. “We have at our disposal master goldsmiths, certified gemologists, and award-winning designers whose work has been profiled in the industry’s leading publications, such as JQ Magazine, JCK Magazine, AJM Magazine, National Jeweler, and Modern Jeweler.”

“We can create something new, or refashion vintage pieces to suit clients’ changing tastes,” continues Ganem. “The problem? It just wasn’t clear that this was a key part of our business.

“We want to emphasize our specialty, custom, artistic pieces—that’s where KODA Creative’s marketing plan comes in,” says Ganem.

“It’s a remarkable thing to take someone’s idea, someone’s personality, and make it into something beautiful that can be passed down for generations to come,” says David Schoenecker, KODA Creative’s founder and president. “Ganem Jewelers can make that happen, and our job at KODA Creative is to help them refocus some of their incredible energy into their custom line.”

KODA Creative is providing strategic marketing services to reposition Ganem Jewelers as the premier jewelry design firm that it already is.

“We are thrilled to have KODA Creative in this role. They are certainly the experts.” says Jason Ganem. “That leaves us free to enjoy working with our clients to make beautiful adornments, personal pieces of art.”

KODA Creative is driving big changes in Ganem Jewelers’ marketing plan. The overall strategy—synched, of course, with the company’s business plan—includes brand development, advertising consulting and campaign implementation, overhauling Ganem Jewelers’ printed materials, and integrating a more sophisticated design into their new web site—Launching later this month.

“The right marketing plan targets a core company strength and builds on it,” says Schoenecker. “In this case, that core strength is the superior craftwork of Ganem’s designers.”

Design that’s fine, elegant, and made to order. Ganem has it. KODA Creative can help them sell it.

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