“The biggest mistake that most business owners are making is assuming that people stop buying in a recession- this is simply not true. Look around you, people are still eating out, buying cars, going on vacation; they are just more skeptical and fearful.
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San Francisco, Calif. (PRWEB) December 15, 2009
If you are one of the many business owners or independent operators that is struggling in today’s economy, then you may want to consider purchasing Marketing Guru Ali Pervez’s new book, Get your Black Belt in Marketing. (Morgan James Publishing N.Y., December 2009).
Pervez is very passionate about helping business owners use Black Belt Marketing to get themselves out of these tough economic times. He believes that his style of Marketing is the answer, he points out, that Black Belt Marketing is based on time tested and proven marketing principles.
Pervez has spent the last five years (nearly 10,000 hours) totally immersing himself in the study of marketing; this includes reading marketing books, attending seminars, and listening to marketing audios in quest for the answer. Get your Black Belt in Marketing is basically a summary of his findings over the last five years. Pervez is a seasoned professional in marketing, who has spent the last 22 years doing marketing projects around the globe, for all types of companies.
“The biggest mistake that most business owners are making is assuming that people stop buying in a recession, this is simply not true. Look around you, people are still eating out, buying cars, going on holiday, they are just more skeptical and fearful. What it takes to overcome this fear is trust by doing high impact Black Belt Marketing,” says Pervez. He reminds us that some of the greatest names in our business history were built in a recession; they are Fed Ex, CNN, GE, HP, Burger King, and Hyatt.
He says that they are all success stories of founders who were Black Belt Marketers, because they knew how to bring value to the market, even in tough times. “What we need to remember is that now is the time to act, and it is the best time to build your business! While other businesses are fearful, you can attack a and take control and dominant of whatever market you are in, by being a Black Belt Marketer!” says Pervez.
His book is broken down into 81 moves, the same number of moves that it takes to get your Black Belt in Tae- Kwon Do. He says that getting a black belt in marketing takes respect, courage, discipline, and focus-- the same principles that are used in Marshall Arts. In today’s economy you need to a Black Belt in Marketing to survive.
Learn more at http://www.blackbeltinmarketing.com
Ali Pervez is one of America's leading marketing experts. He is the author of the books Marketing is King! and Get Your Black Belt in Marketing. He also has over 20 years of global marketing experience, and has done marketing projects in 22 countries outside of the U.S. Starting as a marketing analyst, he rose to the position of Vice President of Marketing for a California based biotechnology company.
Pervez has held senior marketing positions at both start-ups and major U.S. Fortune 500 Companies, including Abbott Laboratories, Sonoco Products Company, and Robert Half International. At Abbott Laboratories, he was a recipient of two Vice President Awards for outstanding contributions in marketing within one year.
Pervez has a bachelor's degree in chemistry with honors, a postgraduate degree in Biochemistry, and also holds an MBA with a distinction project in marketing from the Manchester Business School, U.K. He has been interviewed by the media on the subject of marketing multiple times, including the BBC. He currently lives with his wife and two children in the San Francisco Bay area.