Upshot Announces 10 Trends For 2010

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Even as we charge into a fresh new decade, we can’t ignore the influence of the recent past on consumers’ mindsets.

Chicago, Illinois (Vocus) January 9, 2010

Reputation Economy. Micro Communities. Delighted Consumers. Chicago-based marketing agency, Upshot, sees these trends and more in your future. In 2010, to be exact. Drawn from the expertise of the Source, Upshot’s Market Intelligence team, the agency has identified this year’s ten most relevant consumer trends.     

“We monitor shifts in people’s values, attitudes and behavior to identify opportunities for marketers to deliver messages, solutions and programming that resonate with today’s fast changing consumer,” according to Liz Aviles, Upshot Vice President of Market Intelligence.

Get a taste of the ten trends below, and keep an eye on theawesomeblog.net for an ongoing analysis of what each trend means for the marketing world throughout 2010.

“Even as we charge into a fresh new decade, we can’t ignore the influence of the recent past on consumers’ mindsets,” said Upshot Innovation Strategist, Brian Asner. “As we look forward to 2010, every marketer has more questions than answers, but we believe these trends provide well-reasoned, actionable insights for taking on these challenges.”

Upshot’s 10 Trends for 2010
1. Ubiquitous Connoisseurship. Bold, unique brands will benefit from further educating their consumers.
2. Down-to-Earth-ism. This is no time for pie-in-the-sky promises; address consumers’ real priorities with real solutions.
3. Hometown’s Hero. Regional differences will be more pronounced as Americans experience a period of extreme rootedness.
4. Niche Networks and Micro Communities. Consumers will seek out smaller communities (both online and in real life) that are built around their shared passion points.
5. After the App. If you’re not breaking through the clutter with a smartphone app, focus on the mobile web instead.
6. Reputation Economy. The company behind the brand is now a brand asset—or a liability.
7. Consumer Controlled Conversations. Consumers don’t need your help to “express themselves” online. Now, they want to talk about YOU.
8. Radical Demography. Demographic changes will be front and center as the 2010 Census gets underway, but you can already start preparing for the study’s most shocking revelations. Here’s a hint: pay closer attention to women, child-free households and Hispanics.
9. Immersive Sensory Experiences. Consumers are increasingly expecting sensory indulgence from their entertainment and marketing. Are you offering them a truly immersive experience?
10. Delighting Consumers with Hidden Surprises. Consumers will embrace brands that bring them moments of happiness, but will grow increasingly skeptical of brands offering “manic happiness.”

Requests for the full study featuring additional details and marketing implications for each trend can be sent to trends(at)upshotmail(dot)com.

About Upshot
Upshot (http://www.upshot.net) is a Chicago-based marketing agency that challenges indifference to engage consumers. Upshot strives to engage consumers through simple ideas brilliantly activated with a focus on brand marketing, integrated promotion, retail marketing, regional marketing and interactive marketing. Clients include Procter & Gamble, Kraft Foods, Crown Imports, Aircell and Tremor to name a few. Upshot is a division of EMAK Worldwide (http://www.emak.com).

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