The big picture is that targeted, personalized content is effective. It can be done with relatively little resource consumption. It can be tested. It can be measured. It can drive facets of the analytics process. Bottom line - it raises conversions and that truly is the Holy Grail.
Gatineau, QC (PRWEB) February 1, 2008
Sitebrand today announces the release of v6.1 of its Retail Marketing Suite. The central theme to this latest version is marketing accountability, which is demonstrated through integration with industry-leading analytics tools, Google Analytics and Coremetrics.
"Measuring program response rates, relative to control groups, and within trusted tools ensures Sitebrand customers have the resources and the metrics necessary to document the massive success they experience using Sitebrand's Retail Marketing Suite," says Justin Shimoon, president and CEO of Sitebrand.
According to a recent study by the Aberdeen Group, 91 percent of best-in-class companies demonstrated improvements in online conversion rates when using web personalization tools such as Sitebrand's. However, only 17 percent of all companies are using this technology today.
According to Dan Shields, Web Analyst for CableOrganizer.com, "The big picture is that targeted, personalized content is effective. It can be done with relatively little resource consumption. It can be tested. It can be measured. It can drive facets of the analytics process. Bottom line - it raises conversions and that truly is the Holy Grail."
Retail Marketing Suite v6.1 also introduces new features such as dynamic landing pages, site-wide control groups, content handling and prioritization, and a more intuitive visual interface. All of these enhancements are designed to create a holistic platform capable of integrating all online marketing initiatives into a single framework.
Sitebrand is the leader in online customer interaction and conversion solutions allowing e-commerce marketers to automatically and dynamically deliver the most relevant, compelling and persuasive content to every web visitor. Sitebrand's Retail Marketing Suite delivers personalized content based on anonymous web analytics and visitor behavior. As an early advocate of the category since 2000, Sitebrand delivers results in real-time using measurable indicators, such as lift and conversion, relative to control group baselines by better use of key web site real estate. Sitebrand's clients including Roots, Bank of Montreal, Bell, Danskin, Cable Organizer, Reeds Jewelers, Kiyonna, M&M Meats, and BedBathStore.com. Sitebrand also maintains a blog at Persuasive-emarketing.com