Free Special Report Reveals 5 Common Copywriting Mistakes and How to Avoid Them

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Top Copywriter Michele PW says that great sales copy is within any entrepreneur’s and small business owner's reach. Her special report explains common copywriting pitfalls and how to avoid them.

Prescott, AZ: Marketing and copywriting expert Michele PW (Michele Pariza Wacek) is giving away a free report on her new website, The report, “5 Deadly Copywriting Mistakes -- Are They Killing Your Business?” culls the wisdom of PW’s many years of experience writing copy for six- and seven-figure earning companies. And now, she says, she’s ready to share that wisdom.

“I’m able to write copy for different marketing and communications pieces and present it in a way that makes it effective,” PW said. “It’s not only what the copy says, but also the selling environment -- who you’re selling to and where they’re at when they read the copy.”

The report outlines the pitfalls that plague even seasoned copywriters. PW shows readers highly effective writing strategies to sidestep those pitfalls. For example, PW says that one of the biggest mistakes copywriters make is using the word ‘we’ more frequently than ‘you’.

The solution? PW writes, “Not sure if your copy is speaking to your customer enough? Count the “you’s.” The “you’s” should always outnumber the “we’s” -- in fact, you should strive for a 2 to 1 ratio.”

“5 Deadly Copywriting Mistakes – Are They Killing Your Business?” is part of PW’s Rev Up Your Results Toolkit. Along with the special report, everyone who signs up to receive the toolkit will also receive an additional special report, “10 Tips to Make Your Marketing More Creative” and a free subscription to PW’s popular tip-packed newsletter, Results!. The toolkit normally sells for $189.

Michele PW (Michele Pariza Wacek) is the owner of Creative Concepts & Copywriting, LLC a copywriting, marketing and creativity agency. She is the premiere direct response copywriter for entrepreneurs and small businesses. Michele specializes in both online and offline direct response strategies that create bottom-line results for clients and turn their web sites into sales machines. Visit her online at to download her free special report "5 Deadly Copywriting Mistakes -- Are They Killing Your Business?"

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