Marketing Bridge launches Marketing Bridge FranchiseSM: Web-Enabled Marketing Services for the Franchise Market

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Marketing Bridge FranchiseSM addresses a major problem faced by owners of franchises experiencing rapid growth: “How do I maintain control over my system-wide marketing while adding new locations?”

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Marketing Bridge LLC, a leading provider of on-demand marketing automation solutions, today launched Marketing Bridge FranchiseSM: a new marketing service designed for franchises experiencing rapid growth.

The Marketing Bridge FranchiseSM provides a central, online location where corporate and franchisees can execute sophisticated marketing programs and order a wide variety of marketing materials. The system enforces the franchisor marketing rules and brand guidelines.

“Franchise owners face an enormous marketing challenge,” says Frantz Corneille President and CEO of Marketing Bridge. “They must simultaneously help each franchisee execute local marketing programs and execute corporate marketing programs to acquire new locations without blowing the entire marketing budget on agency fees or technology systems.”

Based on the software-as-a-service model, Marketing Bridge FranchiseSM eliminates the need to invest in hardware, software and services.

The Marketing Bridge FranchiseSM has four main components:

Marketing Library - contains all marketing assets such as: operating manuals, corporate identity items, direct mail templates, email newsletters, newspaper ads templates, coupons, flyers, in-store displays and a broad range of promotional materials like caps, t-shirts, and more.

Identity and Security System - ensures that only authorized users have access to the Marketing Library and that they only see what they are authorized to see. This allows a franchisor to plan ahead and have multiple seasonal programs that can be accessed at the appropriate time.

Payment System - allows for any combination of payment methods: checks, credit card, purchase orders, and pre-allocated funds.

Media Delivery - ensures that different media are produced, fulfilled and delivered in the most cost effective way.

An extensive online reporting capability gives corporate and field users access to the right information when they need it.

The Marketing Bridge FranchiseSM uses the proven Marketing Bridge platform technology.

“Most of our users are not marketing professionals,” says Ted Johnson Director of Franchise Business Development. “Our client services team understands the daily struggles of executing local marketing and is 100% dedicated to taking the hassle out of marketing execution for our users.”    

For additional information on the Marketing Bridge FranchiseSM, contact Ted Johnson or visit http://www.marketingbridge.com

About Marketing Bridge LLC:

Marketing Bridge provides on-demand marketing automation solutions designed to simplify marketing execution. Marketing Bridge provides the execution tools that enable those closest to the customers – sales representatives, channel partners, franchisees, distributors, and corporate marketing – to localize and execute marketing programs. Marketing Bridge clients include several blue-chip companies with over 50,000 users.

Contact:

Ted Johnson

(763) 504-4621

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Ted Johnson
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